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Director of Marketing

2 months ago

St Catharines, Canada TreowGroup Recruitment Full time

TreowGroup Recruitment, on behalf of our Niagara based hospitality client, is seeking a Director of Marketing.

About Our Client: Our client is a leading luxury hospitality group with a commitment to delivering exceptional experiences. Known for their attention to detail and innovative approach, they are seeking a dynamic and hands-on Director of Marketing to spearhead their marketing initiatives.

Job Summary: Reporting to the VP of Sales & Marketing, the Director of Marketing will lead the marketing department, creating and executing strategies that enhance brand visibility and drive business growth with a customer-centric approach. This role requires a leader with experience in all aspects of marketing, from digital to traditional platforms, while maintaining budgetary accountability.

Job Type: Full-time, Permanent
Location: On-Site in Niagara Corporate Office
Compensation: Competitive base salary + incentive plan + RRSP + health benefits

Your Day to Day will include:

  • Strategy & Planning:
  • Develop and execute comprehensive marketing and brand strategies for the properties' hotels, spas, and restaurants.
  • Manage the annual marketing plan and budget and produce effective strategies that connect marketing activities to sales revenue.
  • Ability to react to a dynamic marketplace, understand, and respond to consumers' emotions and needs.
  • Conduct market research and competitor analysis.
  • Execution & Management:
  • Lead digital, print, radio, TV (linear and streaming), and social media marketing efforts.
  • Manage the marketing department team.
  • Oversee social media content creation and ambassador activities.
  • Write radio scripts, and develop video & television story boards. Oversee the day -of activities with a hands-on approach.
  • Manage marketing material production.
  • Manage SEO, Web Design and Graphic Designer partners.
  • Public Relations & Partnerships:
  • Write press releases and initiate media events.
  • Hands-on leadership during media visits and interviews.
  • Act as Promotional Director for company events.
What We’re Looking For:
  • Proven marketing leadership with at least 8-10 years of experience.
  • Must have expertise across digital, radio, TV (linear and streaming).
  • Strong organizational and multitasking abilities.
  • Excellent communication and leadership skills.
  • Knowledge of web analytics, SEO, and social media marketing.
  • Experience working for a full-service Marketing Agency is a plus.
Apply Now:
If you are a proactive and innovative marketing leader, we want to hear from you. Qualified candidates are encouraged to apply with their resume and cover letter. We thank all applicants for their interest; however, only those under consideration will be contacted.

Treowgroup Recruitment, as well as our client, is an equal-opportunity employer committed to building a diverse workforce. We believe in fostering an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation. #J-18808-Ljbffr