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Growth Marketing Manager
3 months ago
We are Quantcast. A global Demand Side Platform (DSP) powered by AI. Rooted in our DNA is a strong foundation of measurement and consumer analytics, enabling us to empower marketers to reach audiences and achieve measurable advertising outcomes across the Open Web.
Since 2006, Quantcast has consistently set the industry standard by introducing groundbreaking initiatives such as the first measurement platform for digital publishers and the first AI-powered DSP. If you're prepared to be part of an enthusiastic team that crafts cutting-edge solutions, then Quantcast is the ideal place for you.
We’re seeking an experienced and strategic Growth Marketing Manager to spearhead our global demand generation function. This role involves planning and executing a digital multi-channel lead generation program.
As a Growth Marketing Manager, you will be responsible for efficiently managing a variety of digital campaigns to grow Quantcast on a global scale. Your role will focus on SMB and advertising agency leads to drive revenue and generate new business in alignment with the company's objectives.
We are looking for a proactive and positive team leader who is organized, detail-oriented, a strong multitasker, and experienced in building relationships with commercial teams and managing B2B budgets and campaigns.
Responsibilities:- Develop and execute comprehensive growth marketing strategies to drive platform acquisition, engagement, and retention.
- Employ a combination of marketing channels and tactics, focusing on data-driven decision-making, experimentation, and optimization to achieve growth.
- Deep understanding of digital marketing principles and the ability to analyze market trends and customer behavior to identify growth opportunities.
- Lead the planning and implementation of multi-channel marketing campaigns including digital, social media, email, content, paid search, and SEO.
- Responsible for running paid ads across Quantcast DSP, Meta, LinkedIn, and Reddit.
- Analyze and optimize marketing performance through data-driven insights and A/B testing to maximize ROI.
- Collaborate with cross-functional teams (e.g., commercial, product, content, and design) to align marketing efforts with business goals and product launches.
- Build and maintain strong relationships with key stakeholders and partners to enhance brand visibility and market reach.
- Monitor industry trends and competitive landscape to identify new opportunities for growth and innovation.
- A minimum of 4-5 years of growth marketing experience in B2B marketing.
- Experience with Marketo and Salesforce required.
- Experience with social media platforms such as Reddit, TikTok, Meta, and Google Ads.
- Strong written, verbal communication, and presentation skills.
- Excellence in partnering with commercial teams to drive revenue.
- Creativity to develop impactful and engaging campaigns.
