Marketing Automation Manager

3 weeks ago

Burnaby, Canada BCIT Full time
  • Specialist, Communications University of the Fraser Valley ( Chilliwack, BC )

BCIT’s campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

ORGANIZATIONAL PROFILE

Founded in 1964, BCIT is one of British Columbia's largest post-secondary institutions, providing its students with cutting-edge education and practical credentials, broad and relevant skills. Each year, approximately 18,000 full-time students and 30,000 part-time students, study with BCIT at one of its diverse campus locations: Burnaby Campus, Downtown Campus, Marine Campus, Aerospace Technology Campus, Annacis Island Campus, and the Satellite Locations. BCIT's international partnerships span training, education and research initiatives in South America, Central America, East Asia, and Eastern Europe.

The work of the Creative Studio brings the BCIT brand to life in advertising, collateral, photography, video, copy, and social media, adding dynamic dimension to institutional stories. The Creative Studio includes designers, photographer, videographer, and copywriter.

ABOUT THE ROLE

Reporting to the Director, Marketing & Communications, the Manager, Marketing Automation directs the operational and administrative functions of marketing automation in the recruitment phase of the student journey using the Institute’s customer relationship management (CRM) system. The Manager leads the assessment, selection, and implementation of a marketing automation solution, ensuring prospective students receive personalized, timely, and actionable communications along their journey. The Manager develops and implements comprehensive strategic campaigns to further the objectives of BCIT’s CRM, recruitment, and marketing strategies including the Institute's social media strategy and email campaigns.

The Manager, Marketing Automation will be an innovative and dynamic leader with demonstrated experience in CRM application implementation and management, including marketing automation and customer acquisition. The preferred candidate will have a relevant Bachelor’s degree in Business Administration, Marketing, Communications, or equivalent discipline. The successful candidate will have exceptional people leadership skills with recent experience managing a team in a fast-paced organization with expertise in marketing automation, email, and social media marketing. An equivalent combination of education and experience may be considered.

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