Regional Trade Marketing Manager

1 month ago

Edmonton, Canada Diageo Full time

Regional Trade Marketing Manager (Fixed Term Contract) page is loaded Regional Trade Marketing Manager (Fixed Term Contract) Apply locations Edmonton, Canada time type Full time posted on Posted Yesterday job requisition id JR1091876

Job Description :

REGIONAL CUSTOMER DEVELOPMENT MANAGER – ALBERTA / MANITOBA - Fixed Term Contract

Diageo Canada’s ambition is to create the best performing, most trusted and respected Consumer Company in Canada We are a total beverage alcohol company operating within the spirits, beer, and RTD categories 

Context:

The Alberta / Manitoba Regional Customer Development Manager (RCDM) will drive our business with the LCBO, Chains & Independent Customers within the region. The RCDM will be accountable to the regions for all retail (and some on premise) activities on the Diageo Total Beverage Alcohol portfolio. The RCDM will require a deep understanding of the provincial merchandising rules, regulations, and timelines.

Purpose of Role:

The RCDM will be developing regional retail trade marketing plans which deliver upon both Brand strategies as well as customers goals to support the achievement of regional objectives. This includes strategic planning with the Regional Key Account Managers and brand teams 6-9 months in advance and applying for all agreed upon programs on time. They assist in getting regional point of sale materials prepared / printed and into the hands of the Breakthru Sales force. They will also lead their regional retail budget and ensure they do not overspend versus plan.

They will build and manage relationships between internal and external key partners, working closely with the brand teams, Commercial Planning and Activation teams and Regional Key Account Managers.

The RCDM will ensure the Trade Development Managers at the Sales broker are informed of all upcoming regional and brand programming commitments.

In addition, the Alberta / Manitoba RCDM will be responsible to establish Key Performance Indicators & provide support to the Western Canada Regional Customer Development Associate.

Top Accountabilities:

  • Translate consumer brand strategies at the regional level into retail (and on premise) programming ideas.
  • Develop and maintain a retail activity calendar which is on strategy.
  • Manage the Regional Retail budgets.
  • Optimize the efficiency of activities and spending.
  • Conduct program measurement and evaluation of activities and recommend changes if necessary.
  • Regionalization of sales tools
  • Manage sampling budget and execution.
  • Run Regional Show budgets and execution.

Qualifications and Experience Required:

Essential:

  • 3 - 5 years of Trade Marketing experience required, preferably within a fast-moving CPG environment
  • Excellent computer skills, strong MS Office knowledge including advanced Excel and PowerPoint
  • Ability to build strong relationships with cross-functional teams.
  • Should have excellent organizational and communication skills.
  • Strong math and analytical skills
  • Excellent written and verbal skills
  • University degree or equivalent

Desirable:

  • Good knowledge of internal business partners
  • Industry experience

Worker Type :

Regular

Primary Location:

Edmonton

Additional Locations :

Job Posting Start Date :

2023-12-26 Similar Jobs (1) Key Account Manager - Manitoba / Saskatchewan (Fixed Term Contract) locations 2 Locations time type Full time posted on Posted Yesterday

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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