Field Marketing Manager

3 weeks ago

Edmonton, Canada Canopy Growth Corporation Full time

The Company

BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you

The Opportunity

The BioSteel Field Marketing Manager is responsible for driving Biosteel consumer marketing efforts within a specific geographic area. This includes: the support, execution, and management of BioSteel’s marketing objectives, strategies, and philosophies; the creation, planning, and execution of marketing events and programs; the development and day-to-day strategic management/execution of a consumer education sampling program; and the development, integration, and execution of marketing strategies into the sales and distributor channel. The position objectives are to build BioSteel’s brand awareness & loyalty, create consumer trial and heavy usage for Biosteel products and create word of mouth to drive BioSteel product sales.

**Responsibilities**:
Build BioSteel brand by developing and executing marketing strategies that includes: (1) Building and executing a Consumer Sampling /Education / Experience Program, (2) Support of key market events and programs, (3) Local Market Relationship development and leverage, (4) Development and ownership of local marketing plans and budgets with strong ROI and ROO (5) Partnership with market sales team to drive sales, distributor and retailer marketing integration to achieve market level sales goals

Build and Manage a Consumer Sampling / Education / Experience Program- Drive liquid to lips through a best-in-class sampling & seeding program, utilising metrics / KPIs to drive brand awareness, ongoing sales growth, and program development- Actively recruit, train, and manage a team of BioSteel ambassadors to spread influence across the local community through meaningful brand interactions within relevant sporting communities- Develop and execute of targeted weekly consumer sampling, education and experience plans that drive product trial, awareness, and adoption- Work with partner agency to provide seamless day to day management of area BioSteel Ambassador Team within given budget- Work with BioSteel sales team to ensure program is supporting retail and distribution goals- Provide recaps and reports for to measure ROI and ROO of consumer education program

Event Support- Identify, support and execute activations at grassroots events in sports scenes that are relevant to the market, brand goals and targeted consumers- Add value to events through creative and collaborative activations that provide authentic, unique and meaningful consumer experiences- Establish and utilise best practices within event support than ensure qualitative approach to all brand touch points and consumer interactions- Integrate and leverage local events with sales counterparts to support local retail and distribution- Activate and leverage regional and national programs in conjunction with BioSteel sales & marketing teams as directed

Relationship Development- Develop & maintain relationships with local sport, media opinion leaders that are relevant to Biosteel Brand and to targeted consumers- Identify and build mutually beneficial relationships with other brands, organisations and networks that bring added value to the local marketing program- Work hand in glove with Biosteel sales & distribution teams to drive sales success across the region- Support Biosteel internal teams as opportunities identified

Planning / Strategy / Budget- Develop & manage strategic local marketing plan and budget based on national, regional, and local market objectives- Work in tandem with sales counterparts to ensure program integration in pursuit of shared goals- Collate and utilise program metrics to make informed decisions to guide and shape ongoing program management- Creates, implements, and manages systems for warehousing the product, assets and infrastructure required to support local marketing need- Manage field expenses and general administration

Sales & Marketing Integration- Identify & support sales opportunities- Build and execute local market-relevant trade programs that drive increased sales with local market retailers- Supporting & create programs that are integrated with sales and distribution partners and drive distribution and consumer sales- Actively participate in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices- Coordinate sam

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