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Outreach Marketing Consultant
3 months ago
The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will help the Property Manager and Leasing Manager to develop and create marketing campaigns, programs, and initiatives to drive prospect traffic to the property, providing a positive community experience to residents and effectively market and lease apartments to prospective residents. This position is split between two key responsibilities for driving traffic and qualified leads to the property (10 hours per week outreach marketing, 30 hours per week leasing consultant responsibilities) and will play a key role in the property hitting budgeted occupancy.
What You’ll Do
- Maintain an excellent customer service relationship by adhering to the Peak Service Standards.
- Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment.
- Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan.
- Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness.
- Work with the Leasing Manager to assist in building relationships with local colleges and universities, vendors, and prospects.
- Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal efforts in building positive awareness about the property within the local neighborhood and community.
- Participate in driving sales at the community through review of models or show units, and providing recommendations related to promotional collateral.
- Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy.
- Accurately prepare and have a thorough knowledge of all lease-related paperwork.
- Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary.
- Assist Leasing Manager and Property Manager in reviewing and managing all property promotional items.
- Assist Leasing Manager with planning and hosting of resident events.
- Write up and file service requests from residents upon receipt.
- Contribute to the general upkeep and cleaning of office, common areas and model.
- Assist residents with the move-in and move-out processes.
- Assist in the performance of the turn process.
- Adhere to the Peak Customer Service Standards.
- Adhere to Peak policies and procedures.
- Greet prospective residents and show model, market ready units and common areas.
- Assist prospective residents with completion of online application.
- Respond to internet leads, answer prospect calls, and conduct property tours following the guidelines outlined in the training materials.
- Contribute to optimizing occupancy while maximizing leased rent.
- Maintain thorough product knowledge of the property and competition.
- Perform various administrative tasks.
- Assist with market surveys, as needed.
- Inspect units on a quarterly basis as well as prior to move-in.
- Develop monthly outreach property marketing plans.
- Manage ILS provider, website updates, internet advertising and bulk advertising opportunities.
- Experience in multi-family or student housing sales, leasing, or marketing is preferred.
- High degree of proficiency in PowerPoint, MS Word, and Excel.
- Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms.
- Bachelor’s degree in Marketing, Communications, Business, Real Estate, or another related field is preferred.
- Excellent customer service skills while maintaining the highest standards of professionalism.
- Strong verbal and written communication skills.
- Self-starter and can multi-task while having the ability to work independently within identified parameters.
- A team player attitude.
- Ability to read and write English fluently.
- Ability to perform basic to intermediate math.
- Computer literacy required.
The physical and scheduling demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
- The person in this position will need to be able to work weekends.
- The person in this position will need to be able to travel around town, market on campus and stand for long periods of time.
- The person in this position frequently communicates with students who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations.
