Salesforce Email Marketing and CRM Specialist

2 weeks ago

Old Toronto, Canada Tru Full time
Salesforce Email Marketing and CRM Specialist

We are not just a digital agency; we're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.

At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our team comprises of industry experts, creative minds, and tech-savvy enthusiasts who collectively bring a wealth of knowledge and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

One of the cornerstones of Tru's success is our unwavering commitment to our clients. We believe in partnerships, not transactions.

Job Description

Job Title:

Salesforce Email Marketing and CRM Specialist

Company Overview:

Tru is a dynamic and innovative technology agency committed to driving digital transformation and delivering cutting-edge solutions to our clients. As a leader in the tech industry, we are seeking a highly motivated and experienced Salesforce Email Marketing and CRM Specialist to join our collaborative and forward-thinking environment.

Location:

This role is remote, allowing you the flexibility to work from the comfort of your own space. However, please note that occasional in-person meetings within the Greater Toronto Area (GTA) may be required. Candidates should be prepared to attend these meetings as necessary.

Position Overview:

As a Salesforce Email Marketing and CRM Specialist at Tru, you will play a critical role in leveraging Salesforce and other CRM tools to drive targeted email marketing campaigns and enhance customer relationship management efforts. You will be responsible for designing, executing, and optimizing email marketing initiatives while ensuring alignment with overall business objectives. The ideal candidate will possess expertise in Salesforce, proficiency in email marketing best practices, and a strong analytical mindset.

Responsibilities:

Email Marketing Strategy and Execution:

Develop and execute email and SMS marketing strategies to engage and nurture leads, drive conversions, and increase customer retention.

Create and optimize email and SMS campaigns, including segmentation, content creation, A/B testing, personalization, and performance analysis.

Collaborate with clients and internal teams to align email marketing efforts with overall business goals.

CRM Management:

Utilize Salesforce and other CRM tools to maintain accurate customer data, segmentation, and audience targeting.

Implement and optimize automated workflows, triggers, and journeys to enhance customer experiences and drive desired actions.

Monitor CRM performance metrics and KPIs to identify areas for improvement and optimization.

Data Analysis and Reporting:

Analyze email and SMS marketing and CRM data to derive actionable insights and optimize campaign performance.

Generate regular reports and dashboards to track key metrics, campaign effectiveness, and ROI.

Make data-driven recommendations for campaign optimization and future strategy development.

Compliance and Best Practices:

Ensure email marketing campaigns comply with relevant regulations, including GDPR and CAN-SPAM.

Stay current on industry trends, best practices, and technologies related to email marketing and CRM.

Requirements

Requirements:

Able to attend in person meetings within the Greater Toronto Area.

Bachelor's degree in Marketing, Business Administration, or related field.

3+ years of experience in email marketing and CRM management, with a focus on Salesforce.

Proficiency in Salesforce Marketing Cloud or similar email marketing platforms.

Strong understanding of email marketing best practices, including segmentation, personalization, and automation.

Excellent analytical skills with the ability to interpret data and drive insights.

Detail-oriented with strong organizational and project management skills.

Excellent written and verbal communication skills.

What You'll Bring:

Expertise in Salesforce and email marketing technologies.

Analytical mindset with a focus on continuous improvement.

Collaboration skills to work effectively with cross-functional teams.

Adaptability and willingness to learn new tools and techniques in a dynamic environment.

Additional Experience:

Salesforce certification(s) related to Marketing Cloud or CRM administration.

Experience with SQL, HTML/CSS for email template customization.

Familiarity with lead generation and customer acquisition strategies.

Knowledge of marketing automation tools and techniques beyond email marketing.

Our Values:

You Talk, We Listen

As a digital transformation agency, we strive to understand our client’s business goals, first. Then, all decisions are made with those goals in mind. Developing a shiny new digital space is redundant if it doesn’t help you reach your goals.

Integrity at Our Core

We operate with a transparent and honest approach to delivery. We will never try to upsell a solution for the purpose of driving revenues; rather, we will make every effort to ensure we provide solutions that meet the needs of your business.

Quality as Standard

Each project is a new opportunity to prove our commitment to delivering the best in class. We continue in our endeavours to develop instrumental and innovative digital solutions through tailored modules of work.

Delivered On Time

We know your deadlines are essential; so, we coordinate realistic timelines (for both you and us) and stick to them. We provide open communication to share all goal-orientated updates as the project progresses.

More about Tru:

PCI Level 3 Compliant

Shopify Certified Partner

Acquia Implementation Partner

Contentful Implementation Partner

Nine-tailed

Our Media Partners:

Meta Business Partner

Google Marketing Platform

Trade Desk Certified Service Partner

Amazon Ads Advanced Partner

Microsoft Advertising Partner

Our Services & Capabilities:

Creative Design & User Experience

Usability Audits

User Experience Testing

Salesforce Consulting and Implementation 

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