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Sales Representative
2 months ago
Family owned and professionally managed, Westbrook Trailers is a division of The Westbrook Group of Companies specializing in the manufacturing of Galvalume steel light duty trailers, and partially assembled kit trailers.
We are currently seeking a Sales Representative to promote our brand and product line to powersports and trailer dealers across North America to drive sales growth. This role will involve significant travel (approx. 50%) in the US and Canada order to establish and maintain strong relationships.
RESPONSIBILITIES
- Develop and execute a strategic sales plan to achieve revenue targets and expand market share within the North America powersports dealer and trailer dealer markets;
- Identify and prospect potential dealerships, conduct cold calls, and schedule meetings to present our product offerings;
- Build and nurture relationships with existing dealerships, providing exceptional customer service and support to drive repeat business;
- Collaborate with internal teams, including marketing and product development, to gather market intelligence, identify customer needs, and optimize product offerings;
- Conduct product demonstrations, training sessions, and presentations to educate dealers on the features, benefits, and applications of Westbrook trailers;
- Participate in negotiating pricing, terms, and contracts with dealerships to ensure mutually beneficial agreements;
- Track sales activities, analyze performance metrics, and prepare regular reports for management to evaluate progress and identify areas for improvement;
- Stay up-to-date on industry trends, competitor activities, and market developments to capitalize on emerging opportunities and mitigate potential threats;
- Attend industry trade shows, conferences, and events to network with key stakeholders, promote Westbrook’s brand and products and identify new leads.
QUALIFICATIONS
- Post-secondary degree/diploma in Business Administration, Marketing or a related field or equivalent work experience;
- Minimum of 5 years’ experience in B2B sales, ideally within the powersports or outdoor recreation industry;
- Valid driver’s license with clean driving record and passport;
- Ability to travel within the US and Canada.
SKILLS & COMPETENCIES
- Strong interpersonal and communication skills, with the ability to actively listen and effectively engage and influence diverse audiences;
- Exceptional problem-solving, and decision-making abilities;
- Strong negotiation skills;
- Self-motivated and results-oriented, with a passion for driving sales and achieving targets;
- Willingness to travel extensively (approximately 50% of the time), with a primary focus on Midwest, Mideast and Northeastern US;
- Effective collaboration skills to work cooperatively across departments in support of fulfilling customer requirements;
- Strong organization and time management skills;
- Solid analytical skills to analyze market/sales data and identify trends and gain insights;
- Intermediate proficiency in Microsoft Office (Excel, Word, Outlook) and CRM software.
We thank all applicants for their interest, however only those selected for an interview will be contacted.
Westbrook Trailers is an equal opportunity employer. We value workplace diversity and inclusion. Our hiring decisions are made on the basis of candidate qualifications, merit and business need.
We are committed to providing accessible employment practices in compliance with the AODA. Requests for accommodation can be made at any stage of the recruitment process by contacting Human Resources.
