Paid Search Analyst
3 weeks ago
About Omnicom Media Group Canada
As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada.
Purpose of the role:
OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Manager. Reporting to a Supervisor or Director, the Manager will be responsible for ensuring that all Paid Search deliverables are presented on time and of a high quality, and that all Paid Search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.
Managers will ensure that search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Manager will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.
Client Engagement:
• Attend client meetings, status and reporting calls
• Ability to effectively communicate processes and tactics to clients
Communication & Collaboration:
• Work and communicate verbally and in written form with internal and client teams during the development of campaign strategy and campaign execution
• Identify and escalate technical issues through communication with internal teams
- Be able to effectively communicate processes and tactics to peers, and junior members of the team
- Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
Accountability:
• Lead team to complete thorough quality checks of campaign set up; billing system and in platform
• Ensure timely and accurate campaign launch and delivery across the team
• Organize team to deliver all reports and insights to meet deadlines set by client teams
• Displays organizational capabilities to track progress, execution and consistency of Paid Search advertising campaigns
Financial Management:
• Input billing information into Prisma
• Manage campaign budget pacing
• Lead analysing and closing billing estimates
• The ability to proactively prevent issues and produce solutions when needed
Media/Business Acumen:
- Understanding of business concepts and client objectives in order to identify campaign expansion opportunities
- Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
- Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
- Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
Your Responsibilities
- Compile data across Paid Search platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
- Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
- Assist in training new hires with fundamentals of paid search
- Lead team members to develop campaign plans and strategies
- Utilize campaign management tools to execute campaigns and improve overall performance
- Campaign budget pacing
- Develop interest targets following OMG and client-specific best practices
- Upload and launch campaigns in appropriate platforms
- Perform thorough quality checks to ensure accuracy of set up across team
- Input campaign billing information into Prisma billing system
- Monitor client, competitor and industry changes
- Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
- Performs various other duties as assigned
Key Qualifications
- Minimum 1 year experience in media with a focus on Paid Search and Performance
- Post-secondary education either diploma or degree, or relevant work experience
- Strong technical understanding of basic Excel and Powerpoint skills
- Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour
COMMITMENT TO IDEA :
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
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