Marketing & Branding Specialist

2 weeks ago

Vaughan, Canada Litens Automotive Group Full time

Who is Litens?

We are a diverse group of talented people committed to creating solutions to problems and making the world a better place. We enhance and deliver both mechanical and electrified solutions that bring efficiency and sustainability to new heights. Founded in 1979, Litens has a proud history of being an innovative and highly respected company specializing in powertrain system engineering and component supply. Our history includes numerous achievements, many of which have been recognized through prestigious awards from our customers.

Experience a fulfilling and supportive environment where ingenuity is rewarded, collaboration is encouraged, and opportunities are readily available.

Why Join Litens?

Join the Litens Sales Team as a Marketing & Branding Specialist. At Litens, you can make an impact. We’ve purposefully cultivated a supportive and flexible environment that gives everyone the opportunity to succeed. Litens offers a competitive and people-first approach to compensation and benefits, and we are committed to provide balanced employment and advancement opportunities for everyone.

Our diversity is our source of strength. At Litens, we are committed to equal employment opportunity, and we value and welcome diversity. We respect employees’ rights for a safe and respectful workplace. Accommodations for disabilities in relation to the job selection process are available upon request.

What will you do?

• Brand Development: Cultivate and strengthen the Litens Automotive brand through consistent messaging, creative campaigns, and strategic positioning in the automotive industry.

• Brand Assets: Manage and update company’s branding requirements including brand book, corporate overview, business cards, MS templates and logo.

• Market Research: Conduct in-depth market research to identify industry trends, customer needs, and competitive landscapes. Utilize findings to inform business strategies and product positioning.

• Pricing Analysis: Perform a complete pricing analysis including Liten’s internal cost, competitor pricing, customer pricing and market pricing.

• Campaign Management: Develop and execute marketing campaigns across various channels, including digital, print, and social media, to effectively reach target audiences and achieve marketing objectives.

• Content Creation: Generate compelling and engaging content for various platforms, including website, social media, and marketing collateral. Ensure content aligns with the brand identity and resonates with the target

audience.

• Digital Marketing: Update website design to reinforce brand and communication strategy to market. Maintain up to date website content. Provide support with Social Media, SEO, Advertising and Email marketing.

• Collaboration: Work closely with cross-functional teams, including product development, sales, and external agencies, to ensure alignment and integration of marketing efforts with overall business objectives.

• Sales Support: Work with Sales and Product leaders to develop annual strategy, recommending events and enhancements to best meet our key objectives and targeted audience.

• Vendor Management: Direct the activities of agencies, contractors, and print houses in the development of new promotional materials.

• Event Planning: Coordinate and participate in industry events, trade shows, and conferences to enhance brand visibility and establish relationships within the automotive sector. Manage the coordination and execution of any trade shows and internal sales events; Work with appropriate third parties to ensure proper trade show space construction & coordination.

• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations for continuous improvement. Utilize data to measure ROI and optimize strategies accordingly.

What will you bring?

• Bachelor’s degree in marketing communications or marketing preferred.

• Strong project management skills with a track record of achieving results

• Strong creative, strategic, analytical, organizational, and strong oral / written communications skills.

• Ability to manage multiple projects at a time.

• Minimum of 3 years’ experience in marketing communications with demonstrated success within industrial B2B segment.

• Experience in developing brand strategy, marketing communications, or more general communications.

• Experience with B2B industrial Trade Shows.

• Strong experience with MS Office and Design Tools

• Experience overseeing the design and production of print materials and publications

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