Marketing Specialist

6 days ago

Vaughan, Ontario, Canada Spccard Full time
About the Marketing Specialist Position at our Innovative Company:

We're looking for a proactive Marketing Specialist to join our dynamic team and play a pivotal role in steering our marketing efforts. As a Marketing Specialist, you'll be responsible for managing marketing campaigns, social media, and digital initiatives, aiming to boost our company's visibility and engagement.

Your Impact
  • Marketing Campaign Process Management:
    • Implement and oversee marketing campaigns from start to finish.
    • Conduct market research to spot trends and opportunities.
    • Analyze campaign performance metrics and adjust strategies accordingly.
    • Collaborate with designers to enhance the visual appeal of assets.
  • Support Digital Marketing and Customer Service:
    • Create and optimize digital content.
    • Provide efficient customer service responses.
    • Ensure digital content aligns with brand voice and resonates with the audience.
    • Implement SEO best practices for improved content visibility.
  • Social Media Management:
    • Work with the agency to maintain brand image.
    • Develop strategies to boost brand presence on social media.
    • Create engaging content for various platforms.
    • Monitor and manage social media interactions and communities.
  • Collaborate with Partnerships and Grassroots Marketing Team:
    • Build and nurture partnerships for joint campaigns.
    • Engage in grassroots marketing activities and events.
    • Utilize partnerships to enhance brand visibility.
  • Lead the "Center of Excellence" Team:
    • Provide guidance to ensure team alignment with company goals.
    • Oversee project timelines and resources for successful delivery.
    • Participate in fostering a culture of innovation and improvement.
  • Additional Responsibilities:
    • Utilize analytics for data-driven decisions.
    • Manage budgets and optimize spending.
    • Collaborate with other departments for integrated strategies.
    • Stay updated on industry trends for informed marketing.
Core Competencies
  • Strategic Thinking: Align marketing with business objectives.
  • Communication Skills: Clear and concise communication.
  • Team Collaboration: Build positive cross-functional relationships.
  • Project Management: Prioritize tasks effectively.
  • Social Media Expertise: Proficient in social platforms and community management.
  • Innovative Mindset: Creativity in developing marketing strategies.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 3-4 years of experience in marketing campaign management.
  • Experience in agency or project management roles.
  • Familiarity with digital marketing strategies and tools.
  • Strong leadership and organizational skills.
  • Knowledge of student marketing is a plus.
Discover What We Offer:
  • SPC Membership, Time Off, Comprehensive Health Benefits.
  • Access to SPC University and Company-Sponsored Events.
  • Embrace Early Fridays for a laid-back work environment.
Our Work Culture:

We value your experience and mindset just as much as your skills. Our flat organization promotes teamwork and authenticity. Diversity is key at our equal opportunity company, and we welcome candidates from all backgrounds. If you're passionate about marketing and thrive in a collaborative setting, apply for our Marketing Specialist position today

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