Marketing Specialist

4 weeks ago

Vaughan, Canada Spccard Full time
Marketing Specialist  Reporting to: Director of Digital & Brand Strategy We are in search of a dynamic and results-focused Marketing Specialist to become an integral part of our team. As a Marketing Specialist, you will play a pivotal role in steering marketing campaigns, taking charge of social media management, supporting digital marketing initiatives, and collaborating across teams to amplify our company's presence. The ideal candidate will lead the way in overseeing the day-to-day operations within the team's "center of excellence." Your Impact Marketing Campaign Process Management: 
  • Implement and manage end-to-end marketing campaigns. 
  • Support market research to identify trends and opportunities. 
  • Support leads in monitoring and analyzing campaign performance metrics, adjusting strategies as needed. 
  • Evaluate team capacity and workload to optimize resource allocation. 
  • Work closely with graphic designers and other creative professionals to enhance the visual appeal and impact of digital and physical assets. 
Support Digital Marketing and Customer Service: 
  • Assist in creating and optimizing digital marketing content. 
  • Oversee customer service effort, ensuring prompt and effective responses. 
  • Support market research to identify content trends and preferences, ensuring that all digital content aligns with the company's brand voice and resonates with the target audience. 
  • Support SEO best practice implementation to optimize digital content for search engines, enhancing discoverability and driving organic traffic. 
Social Media Management: 
  • Collaborate with the agency for consistent online brand representation. 
  • Develop and execute social media strategies to enhance brand visibility. 
  • Create engaging and shareable content for various social media platforms. 
  • Lead the social media agency relationship  
  • Monitor social media channels, respond to comments, and manage online communities. 
Collaborate with Partnerships and Grassroots Marketing Team: 
  • Cultivate and maintain relationships with partnerships team for collaborative campaigns. 
  • Participate in grassroots marketing initiatives, events, and community outreach. 
  • Leverage partnerships to amplify brand visibility and drive engagement. 
Team Lead for the "Center of Excellence": 
  • Provide leadership and direction to the team, ensuring alignment with company goals. 
  • Oversee project timelines, resource allocation, and ensure successful project delivery. 
  • Participate as a member of the Continuous Improvement Team as the key stakeholder to Foster a culture of innovation, continuous improvement, and knowledge sharing 
Additional Responsibilities: 
  • Data Analysis: Utilize analytics tools to derive insights and make data-driven marketing decisions. 
  • Budget Management: Work within allocated budgets, tracking expenses and optimizing spending. 
  • Cross-Functional Collaboration: Collaborate with sales, product, and other departments to ensure integrated marketing strategies. 
  • Market Trends Monitoring: Stay abreast of industry trends and competitor activities to inform marketing strategies. 
Core Competencies: 
  • Strategic Thinking: Ability to think strategically and align marketing efforts with overall business objectives. 
  • Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and concisely. 
  • Team Collaboration: Proven experience in working collaboratively with cross-functional teams and building positive working relationships. 
  • Project Management: Strong project management skills, with the ability to effectively prioritize tasks and meet deadlines. 
  • Social Media Expertise: Proficient in social media platforms, trends, and community management. 
  • Innovative Mindset: Demonstrated creativity and innovation in developing marketing strategies and campaigns. 
Requirements: 
  • Bachelor's degree in marketing, Business, Project Management or a related field. 
  • 3-4 years of proven experience in marketing campaign management. 
  • Experience working in an agency or in a project management role 
  • Experience working with project management tools such as Clickup, Monday.com and Asana 
  • Familiarity with digital marketing strategies and tools. 
  • Strong leadership and team management skills. 
  • Excellent organizational and multitasking abilities. 
  • Knowledge of the student market and experience in marketing to this demographic is a plus. 
Here’s what SPC offers: 
  • VIP SPC Membership: Enjoy Student-Style Shopping 
  • Time Off: Recharge with Vacation and Personal Days 
  • Comprehensive Health Benefits: Including Health Spending Account, Lifestyle Spending Account, Dental, Drug, Travel, and Group Insurance Coverage 
  • SPC University: Enhance your skills with a corporate Coursera subscription  
  • Social Connections: Engage in Company-Sponsored Events, both virtual and in-person 
  • Early Fridays, Every Friday: Embracing a perpetual summer vibe 
How we work: You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences. SPC is an equal opportunity employer and values diversity at our company. Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or, disability status. Accommodation is available upon request for all aspects of the selection process. If you are passionate about marketing, thrive in a collaborative environment, and have a track record of driving successful marketing campaigns, we invite you to apply for the position of Marketing Specialist at our vibrant and innovative company. It’s not a big deal if you don’t meet all our requirements. Only 1% of candidates will ever meet every single requirement posted on most job postings. If you’ve read this far, click Apply Now  #J-18808-Ljbffr

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