Customer Insights Analyst/ MI

1 month ago

Brampton, Canada Sailun Tire Americas Full time

Sr. Market Intelligence Analyst/ Consumer Insights – Global Specialty Brands


Sailun Tire Americas

Position Reporting To – VP, Marketing & Market Intelligence

Location: 1 Kenview Blvd. Brampton (In -office: Tues, Wed and Thurs)


The Role

Reporting to the VP, Marketing & Market Intelligence, the Sr. Market Intelligence Analyst – Global Specialty Brands is responsible for providing robust analyses and insightful strategies, storylines/ narratives and recommendations that support the short, medium- and long-term strategy of Maxam. The Sr. Market Intelligence Analyst works to support key Specialty Tire business initiatives, category reviews, prepare new product presentations for customers and develops analytical tools, weekly reports, and handles ad-hoc insights requests to support Cross-functional and Sales Teams on a national and regional level.


What You’ll Do


  • Support the building of a formidable analytical and customer-support platform of tools and capabilities for Maxam, aligning to strategic growth initiatives
  • Work closely with the Maxam executive Management (President, VP Sales & Marketing, Director – Marketing) to support major business initiatives
  • Be hands on - Leverage various data sources to support team members with project and ad-hoc related requests across Specialty Tire segments
  • Create, develop, and own various data and reporting tools with a focus on providing simple and impactful reporting solutions to the Maxam teams
  • Identify new business opportunities based on comprehensive category analysis and intelligence gathering
  • Play a leading role in the annual budget process
  • Regularly leverage Market & Competitive Intelligence platforms


Core Competencies

A strategic thinker – You move at a fast pace and process information quickly. You generate ideas and solutions grounded in data and customer insight and communicate these ideas effectively back to the team. All about the end game – You focus on the most efficient and effective way to use quantitative and qualitative data sources to arrive at the desired outcomeLove data and data visualization – You focus on value-added analysis that uncover actionable business strategies and tactics that are relevant to the teamA Data Influencer – You are a big collaborator and enthusiastic about market intelligence, data, and strategy. You enjoy working with multiple stakeholders to solve complex business issues together.


Your Background

  • A bachelor’s degree in business or related functions, and a sound understanding of data analytics
  • 4+ years of business experience with emphasis on knowledge and insight management within a top tier auto or packaged goods/consumer products environment
  • PowerBI, Tableau, and data visualization experience is an asset
  • Comfortable across the Microsoft Office Suite – Experience with Excel and PowerPoint required
  • Ability to conduct data manipulation, analysis and interpretation, market intelligence gathering
  • Comfortable presenting ideas and influencing others through insights-based selling
  • A proven team player who seeks to collaborate with others to build ideas and see them through
  • Enthusiastic self-starter and able to work with various team members complex and at times ambiguous business issues


Travel

Up to 30% of travel – Majority in USA and Canada

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