Digital Marketing Analytics Lead

2 months ago

Toronto, Ontario, Canada CB Canada Full time
{"title": "Digital Marketing Analytics Lead", "description": "Job Summary

CB Canada is seeking a highly skilled Digital Marketing Analytics Lead to join our team. As a key member of our digital marketing team, you will be responsible for leading the development and implementation of digital marketing analytics strategies that drive business growth and profitability.

Key Responsibilities
  • Oversee the day-to-day operations of the digital marketing analytics team, ensuring timely delivery of high-quality reports and insights.
  • Lead the transition of digital advertising book-of-record reporting, integrating Google Analytics and Facebook offline conversions into existing dashboards.
  • Develop and implement a digital advertising insights framework that drives actionable recommendations.
  • Collaborate with the digital marketing capabilities team to drive increased automation of digital reporting and insights.
  • Provide people leadership, overseeing people plans and strategies to attract, motivate, and retain a highly diverse, qualified, and engaged team.
Requirements
  • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services.
  • 5+ years of experience managing small to mid-sized digital marketing analytics teams, with a strong track record of identifying and growing talent.
  • Strong BI/Visualization skills and experience with platforms such as Domo, Power BI, or Looker.
  • Experience with digital attribution and marketing mix modeling methodologies.
  • Proven leadership experience, including demonstrated ability to work in and across teams, manage stakeholders, and align leadership.
Preferred Qualifications
  • Working experience on marketing use cases with Google Cloud and Big Query.
  • Skills and experience with SQL, SAS, PySpark, or Python.
  • Excellent presentation and communication skills.
What We Offer

CB Canada offers a dynamic and collaborative work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent and offer a competitive compensation package, including a comprehensive benefits program and opportunities for professional development.

", "lang_code": "en-US"}

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