Senior Marketing Operations Manager

1 month ago

Winnipeg, Manitoba, Canada Lotlinx Full time

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.

Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Lotlinx is experiencing tremendous growth and has an exciting opportunity for a Senior Marketing Operations Manager.

Responsibilities

  • Strategic Planning: Develop and implement marketing operations strategies in collaboration with the marketing leadership team to support company goals, enhance brand awareness, and drive customer acquisition and retention.
  • Campaign Management: Oversee the end-to-end execution of marketing campaigns, including email marketing, content marketing, social media, SEO/SEM, events, and other promotional activities, ensuring seamless integration across multiple channels.
  • Analytics and Reporting: Define key performance indicators (KPIs) and establish measurement frameworks to track and analyze marketing campaign performance, providing actionable insights and recommendations to optimize marketing strategies.
  • Marketing Automation: Lead the implementation and management of marketing automation tools such as CRM, marketing automation platforms, and analytics tools to streamline processes, improve lead generation, and enhance customer engagement.
  • Process Optimization: Continuously assess and improve marketing processes, workflows, and systems to increase operational efficiency, scalability, and effectiveness.
  • Cross-Functional Collaboration: Foster strong relationships and collaborate with key stakeholders including sales, product management, customer success, and finance to align marketing operations with overall business objectives and ensure a seamless customer journey.
  • Budget Management: Develop and manage the marketing budget, track expenses, and ensure the cost-effective utilization of resources.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
  • 5+ years in marketing operations preferably in the SaaS industry, with a strong track record of success in planning, executing, and analyzing marketing campaigns.
  • In-depth knowledge of marketing automation platforms, CRM systems, and analytics tools (e.g. HubSpot, Salesforce, Google Analytics) and their integration to optimize marketing operations. Experience with HubSpot and Salesforce is a must.
  • Strong analytical skills with the ability to derive insights from data, track performance metrics, and make data-driven decisions to enhance marketing strategies.
  • Exceptional project management skills, with the ability to manage multiple initiatives simultaneously, prioritize tasks, and meet deadlines.
  • Demonstrated leadership and team management abilities, with experience in building and developing high-performing marketing operations teams.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively across cross-functional teams and present complex ideas clearly and concisely.

Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lotlinx is not currently able to offer sponsorship for employment visa status.

Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.

Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.

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