Social Media Specialist

2 months ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What you'll do

We are seeking a highly motivated and skilled Social Media Specialist to join our growing team. As a Social Media Specialist, you will play a vital role in managing our online community across many platforms, creating engaging content, analyzing performance, and supporting various internal teams. You will have the opportunity to interact with customers, influencers, and other key stakeholders, supporting the execution of social media for Canadian Tire.

If you are passionate about Social Media, enjoy working collaboratively with diverse teams in a fast-paced environment, we would love to hear from you Join us as a Social Media Specialist and help shape our brand's online presence while delivering exceptional experiences to our customers.

  • As a Social Media Specialist, you will spend 50% of your time on community management. This includes responding to social media escalations, collaborating with customer service and cross-functional teams to resolve inquiries promptly, and providing updates to both customers and the customer service team. Additionally, you will monitor comments, tags, engage with user-generated content, and share relevant content which will occasionally happen afterhours (less than 5% of time)
  • You'll support the execution of our organic social content by collaborating with internal teams & agencies to execute the day-day content calendar (brief, content review, production, publishing) This also includes creation and execution of content related to partnerships, promotions, community impact. Additionally, you will be occasionally responsible for conducting product shoots/agile social content creation, creating captivating organic content using tools like Canva, attending events to create real-time content and afterhours/weekend work (less than 10% of time).
  • A crucial aspect of your role is performance analysis, where you will regularly track post analytics, review moderation reports, and analyze monthly and seasonal performance reports. Based on these insights, you will provide performance updates and reports to relevant teams to drive data-informed decisions. These insights shape our strategy, channel development and organic content and ensure we stay closely connected to brand perception.
  • As part of our local initiatives, you will manage day-day execution of our Local Social media pages. This includes dealer communications, social media policy enforcement, account creation & troubleshooting, leading dealer training sessions and coordination with our external moderation team.

What you bring

  • Bachelor's or Master's degree in marketing, communications, public relations or equivalent training
  • 1-3 years work experience in Social Media
  • Strong attention to detail with the ability to track relevant community metrics and identify insights
  • Ability to interpret analytics and digital customer engagement metrics to find opportunities
  • Customer-focused individual, with exceptional written and oral communication skills
  • Can work independently with the ability to work with tight deadlines and adapt to change
  • Ability collaborate with cross-functional teams from across the organization (PR, Merchandising, Brand, Customer Service, Community/Impact teams)
  • Familiar with customer service protocols and community management
  • Knowledge of Social Media platforms and back-end execution
  • Content creation & best practices by platform
  • Experience with Khoros or other social media management programs
  • Experience boosting posts/paid social media execution

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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