Director of Regional Business Development

3 weeks ago

Toronto, Ontario, Canada Morgan Philips Executive Search Full time

Where Innovation and Ambition Meet Exclusivity, Sustainability, and Integrity

HELI Canada has been excelling in the material handling sector on the Canadian market for over twenty years. Offering a wide selection of forklifts and lifting platforms, the company caters to the varied needs of its clientele with an unwavering commitment to excellence. HELI Canada is more than a supplier; it is a partner fully devoted to the success and satisfaction of its customers across Canada. With a network of 27 dealers stretching from the Atlantic to the Pacific, HELI Canada is ideally positioned to meet the most demanding requirements with its diverse range of forklifts, including electric and all-terrain models.


As the exclusive distributor of Anhui HELI Co. Ltd.'s cutting-edge products in Canada, HELI Canada reinforces its mission to provide solutions that are both high-performing and eco-friendly.


The core values of HELI Canada — uniqueness, partnership, commitment, efficiency, and ambition — are the cornerstone of the company and influence every aspect of its operations. The company stands out with a distinctive offering and innovative customer service. Known for its efficiency and deep commitment to the industry, HELI Canada is driven by these principles.


Guided by these values, HELI Canada has set itself a bold and ambitious goal: to become the number one brand of forklifts and lifting platforms in Canada. This vision is more than just a target; it reflects the company's determination to build on a solid foundation of values and objectives to achieve unprecedented success in the industry.


If you share these values and possess the ambition and talent required to contribute to the story of a company that is building the future every day, we are seeking a... Director of Regional Business Development – Toronto.

Job Objective

The Director of Regional Business Development – Toronto plays a pivotal role in orchestrating HELI Canada's business strategy within the Toronto region and across Ontario. This strategic role focuses on establishing, asserting, and enhancing the company's market presence as a leading force. The initial measure of success will be securing business deals and establishing partnerships with key rental centers, national accounts, and dealerships. Following this, the Director will be instrumental in assembling a high-performing sales team and developing a robust business development strategy. The ultimate strategic objective is to reinforce and broaden HELI Canada's position as a key market player.


Main responsibilities

  • Identify, assess, and close new business deals with rental centers, national accounts, and dealerships.
  • Develop and implement a regional growth strategy aligned with the company's overall objectives.
  • Set and monitor sales goals as well as key performance indicators (KPIs).
  • Collaborate with the marketing team to create promotional programs.
  • Maintain strong relationships with key clients and strategic partners.
  • Recruit, organize, manage, and develop an effective sales team.
  • Establish and oversee the sales budget.
  • Provide regular reports to management on sales performance.


Desired Profile

  • Degree in Business Administration, Marketing, or related field.
  • A minimum of 10 years of experience in sales management, ideally in the industrial vehicles sector or similar fields.
  • Excellent communication and negotiation skills.
  • Strong leadership and team management skills.
  • Advanced competency in data analysis and mastery of CRM tools.
  • Ability to work in a dynamic environment.
  • Fluent in spoken and written English; bilingualism (French and English) would be an asset.


How to apply

Please send your resume and cover letter to

*** HELI Canada is an equal opportunity employer that values workplace diversity. We look forward to meeting you and discussing how you can contribute to the upward trajectory of HELI Canada. ***

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