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Marketing Strategy Officer

5 months ago

Quebec, Canada Canadian Broadcasting Corporation Full time
Position Title:
Marketing Strategy Officer (French Services)

Status of Employment:
Temporary Long-Term (Fixed Term)

Position Language Requirement:
French

Language Skills:
French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

Your role

Reporting to the Senior Manager, Entertainment, Marketing Strategy, you will be part of Radio-Canada's Marketing & Communications group.

You will be responsible for co-ordinating and implementing marketing actions under your purview, ensuring they meet requesters' needs as well as marketing objectives and strategies. Projects must also be carried out in compliance with standards, policies, approved budgets and timelines, as well as with collective agreements covering talent and other employees.

Your key responsibilities:
  • Recommend, develop and implement effective, innovative marketing and publicity tactics on both conventional and digital platforms (including social media) in line with existing strategies.
  • Work closely with various departments to produce and deliver effective, strategic, creative projects to achieve objectives with the best possible ROI.
  • Prepare and distribute strategic and media briefs in conjunction with marketing strategists and the Senior Manager, Entertainment, ensuring that projects are clearly understood by everyone involved.
  • Work with our media buying agency and in-house digital planners to review and improve on outside media proposals, ensuring that plans are aligned with our objectives and consistent with existing user journeys.
  • Deliver advertising material to the buying agency and media planners.
  • Develop promotional tactics in tandem with marketing strategists. Co-ordinate the receipt of material and deliver creatives for broadcast and posting on our platforms.
  • Co-ordinate all manner of marketing communications campaigns, ensuring their quality as well as their compliance with standards, deadlines, budgets and other conditions. Co-ordinate delivery and/or online posting.
  • Produce or commission marketing material required for our digital channels (including social media).
  • Develop editorial content for newsletters in conjunction with the Relationship Marketing team. Plan, write and share all elements required for newsletter rollout.
  • Develop editorial content for ICI TOU.TV app push notifications in conjunction with the Relationship Marketing team. Plan and write copy.
  • Help conduct post-campaign assessments, sharing key points and recommendations with the strategy and creative teams.
  • Carry out all other related tasks as needed.
Telework: Telework is encouraged by Radio-Canada Marketing & Communications. You may be required to travel to Montreal a few times a year as part of your duties.

Please note this is a 12-month full-time expected need.

What you bring / Job requirements:

Qualifications:
  • Bachelor's degree, or substantial equivalent experience, in communications, advertising, digital marketing or a related field
  • Three (3) years' related experience
  • Digital communications experience that includes involvement in marketing strategy an asset
Skills:
  • Knowledge of and passion for the media
  • Extensive knowledge of the digital advertising market, content marketing and social media
  • Ability to communicate and work effectively with all levels of staff and management
  • Ability to be versatile, flexible, independent and adaptable to change
  • Excellent organizational skills, diligence, tact and team-playing attitude
  • Creativity in developing marketing tactics
  • Excellent command of spoken and written French; English an asset
  • Strong proficiency in promotional writing and community engagement
  • Ability to work on several large projects at the same time
  • Ability to engage teams and foster collaboration remotely
  • Ability to work in a tight-deadline environment
  • Strong client-service orientation
  • Good knowledge of Google Workspace (Gmail, Drive)
Selected candidates will be tested as follows:
  • French test
  • Interview
Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
888 Rue St-Jean, Quebec, Quebec, G1R 5H6

Number of Openings:
1

Work Schedule:
Full time