Digital Media Planner

3 days ago


Quebec City, Canada BAM Strategy Full time

**OVERVIEW**

Reporting directly to the Media and Search Campaign Manager, the Digital Media Planner will drive the successful execution of media and search marketing campaigns in line with prescribed objectives.

**WHAT YOU WILL DO
- Participate in the development of media plans and media plan proposals for clients showcasing KPIs to determine success for B2C, B2B, CPG brands.
- Research and recommend media placement options for media programs, including but not limited to paid search (ppc), social advertising (Facebook, Instagram, LinkedIn), online video (including YouTube), programmatic, retargeting
- Organize creative requirements for execution and share with creative team
- Gather campaign elements for set-up (banners, tracking, etc)
- Develop text ads as required
- Deploy/upload/traffic the campaigns
- Engage with partner firms (e.g. Facebook)
- Monitor campaign performance on a daily basis
- Develop and implement optimization strategies to improve performance of campaigns
- Pull required data for campaign and project reports, including metrics such as CPM, CPC, CTR, CPA, ROI.
- Develop ongoing reporting of media campaign performance
- Provide insights into and recommended action items based on campaign performance
- Participate in the development of best practice guidelines for related service offers
- Propose innovative service offerings within the realm of digital advertising

WHAT YOU WILL BRING
- Previous experience in the field of digital media planning (3 plus years)
- University degree or college diploma in a related field
- Knowledge of Google Ads (ideally Google Ads certified) and Facebook Ads Manager
- Strong knowledge of Programmatic, Facebook Business Manager, LinkedIn and Twitter advertising tools.
- Knowledge of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting
- Familiarity with Google Drive (Google Docs, Google Sheets, Google Slides)
- Strong analytical skills
- Strong written and oral communication skills in both English and French
- Exceptional attention to detail
- Excellent organization and time management skills
- Excellent interpersonal and decision-making skills
- Responsible and autonomous
- Ambitious, outgoing and a team player
- Ability to deal with stress, pressure and tight deadlines
- Creative and innovative in approach
- Bilingual - English and French



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