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Marketing Consultant

2 months ago


Quebec, Canada Zurich Canada Full time

The Opportunity

Are you looking for a caring, collaborative, values-driven workplace with inspiring teammates and leaders? Do you have the ambition and desire to be the best and thrive at the most impactful global insurance provider in the world? Look no further than Zurich, Canada.
If you have experience in Digital Marketing and are looking for a new challenge, we would love to hear from you.


Zurich Resilience Solutions is currently looking for a Marketing Consultant to develop, promote, and plan strategic and tactical objectives to deliver market-leading campaigns that generate profitable business.


Reporting to the Head of ZRS, Canada, you will ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels.


This is a unique opportunity to build your knowledge and experience for the future in a supportive environment where your voice matters.

What you will do


• Support propositional development, promotion and strategic and tactical objectives to deliver market leading campaigns that generate profitable business.
• Ensuring effective marketplace delivery, customer focus and propositional integrity.
• Ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels.
• Continuous improvement in the quality and effectiveness of marketing communication and maintenance of an up to date understanding of best practice.
• Ensure all relevant trade and distributor media and opportunities are fully understood and exploited.
• Ensure on time, on budget delivery of campaigns and other communications initiatives, to maintain or grow profitable market share for relevant proposition set.
• Determine budgets for communication projects, ensuring any necessary external agencies and services are selected and managed effectively.
• Work collaboratively with all parts of the Marketing team and wider business areas to research, develop, enhance and communicate the customer and/or broker value propositions for assigned segments. Work collaboratively with all parts of the Marketing team and wider business areas to research, develop and implement compelling ‘take to market’ strategies and effective, integrated campaigns and initiatives.
• Provide business insight and strategic input to the production of communications, sales campaigns and marketing promotions.
• Lead the marketing planning process for specified Segments, working closely with the Head of Segment to define marketing objectives and new marketing strategies that support the delivery of the business objectives.
• Ensure governance and compliance processes are adhered to correctly.
• Support wider Zurich initiatives as the voice of the customer – as required.
• Involvement in a whole range of significant operational and divisional issues over timescales ranging from short to medium term, involved in long term strategic plans.
• Responsible for new issues, which have to be resolved by taking account of internal and external factors, the impact of which is often unclear. Set policies from which processes / procedures are developed by others.

Job Qualifications

What you bring to the table:


Required:

• Bachelors Degree and 5 or more years of experience in the Marketing area.

AND

• 5 or more years experience developing marketing strategies and executing on marketing campaigns.

Preferred:

• Strong emphasis on digital marketing.
• French language skills are an asset for Ontario candidates and a requirement for candidates in Quebec
• Strong Microsoft Office skills.
• Ability to lead strategic marketing projects and marketing initiatives
• Strong analytical skills
• Strong verbal and written skills
• Knowledge of commercial property/casualty market and insurance projects
• in-depth knowledge of business metrics and the application to business strategy

Verbal and written proficiency in the English language is required in order to facilitate communication with internal and external key stakeholders located outside of Quebec.

Our Culture


At Zurich, we are proud of our culture. We are passionate about Diversity, Inclusion, Equity and Belonging (DEIB). We want you to bring your whole self to work, and we want our employees to be reflective of the communities in which we live and work. Our DIEB initiatives are creating an environment where everyone feels welcome.

We have a collaborative culture where diversity of thought is valued. We value your input and strive to give our employees the tools they need to make an impact.

We care about our employees’ well-being and offer a comprehensive health/benefits plan with varying levels of coverage to suit your specific needs and a competitive total compensation package.

We understand how important it is to rest, recharge and do the things you love. At Zurich, all employees receive a minimum of four weeks of vacation per year to do just that.

We also understand that employees require time off for personal reasons. Maybe you have an appointment during a workday, a cultural or religious holiday you would like to observe, or you need time off to focus on your mental health. Zurich employees receive four personal days per year to be used at their discretion.

We are committed to continuous improvement, and offer access to a comprehensive range of training and development opportunities.

We care about our communities. Our communities are where our customers, people, and shareholders live and work. While we can be proud of the contribution to society Zurich makes through our core business of insurance, we must also give back to our communities through our talent, time and resources.

We have won numerous awards for our workplace culture. We are proud to be one of Greater Toronto’s Top Employers and to have received Insurance Business Canada’s 5-Star Diversity, Equity and Inclusion Award.

Make a difference. Be challenged. Be inspired. Be supported. Love what you do. Work for us. 

About Us

Zurich Canada is part of the Zurich Insurance Group, a multi-line insurer with approximately 55,000 employees worldwide serving customers in global and local markets. Zurich Canada has been a leading insurance provider serving mid-sized and large companies, including multinational corporations, in the Canadian commercial market for 100 years. With over 500 employees in offices across the country, Zurich offers the global strength of a top insurance provider combined with in-depth knowledge of industries and local markets. Zurich Canada aspires to be risk management professionals’ first choice as their premier partner to help meet the risk challenges of today and tomorrow. Read more at www.zurichcanada.com.

A future with Zurich

Now is the time to move forward and make a difference. At Zurich, we want you to share your unique perspectives, experiences and ideas so we can grow and drive sustainable change together. As part of a leading global organization, Zurich North America has over 148 years of experience managing risk and supporting resilience. We are a leading provider of commercial property-casualty insurance solutions and a wide range of risk management products and services for businesses and individuals. Today, we serve more than 25 industries, from agriculture to technology and insure 90% of the Fortune 500®. Our growth strategy is not limited to our business. As an employer, Zurich strives to provide ongoing career development opportunities and foster an environment where voices are diverse, behaviors are inclusive, actions drive equity, and our people feel a sense of belonging. Be a part of the next evolution of the insurance industry. Join us in building a brighter future for our people, our customers and the communities we serve.

As a global company, Zurich recognizes the diversity of our workforce as an asset. We recruit talented people from a variety of backgrounds with unique perspectives that are truly welcome here. Taken together, diversity and inclusion bring us closer to our common goal: exceeding our customers’ expectations. Zurich is committed to providing a diverse, inclusive and barrier-free environment resulting in an accessible organization for employees, customers, and other parties who interact with, or on behalf of, Zurich. We strive to achieve a workplace free of discrimination of all forms, including discrimination on the basis of physical or mental disability, or medical condition. If you are interested in a job opportunity, please advise if you require an accommodation, so we can work with you to provide a more accessible process.

Zurich does not accept unsolicited resumes from search firms or employment agencies. Any unsolicited resume will become the property of Zurich Canadian Holdings Limited. If you are a preferred vendor, please use our Recruiting Agency Portal for resume submission.

Only applicable for Canada: For Zurich Canada's commitment to diversity and accessibility please click here. If you would prefer to not receive future electronic messages from Zurich Insurance Company Ltd's recruitment management system, please email your request to have your job profile deleted from the system by clicking here. Zurich Insurance Company Ltd 100 King St., W., Suite 5500, Toronto, ON, M5X 1C9. www.zurichcanada.com