Marketing Technology Manager

4 weeks ago

Toronto, Ontario, Canada RBDS Rubbish Boys Disposal Service Inc. Full time

The Marketing Technology Manager is key to take our customer strategy and customer experience to the next level by driving adoption, optimization, integration and efficiencies in our Marketing technology.

This role will collaborate with multiple stakeholders in the organization to ensure that our technology supports our growth plan for all of our customer communication and retention initiatives. The Marketing Technology Manager will help drive the evolution from traditional email marketing to integrated, 1:1 customer experiences, ensuring our marketing teams have the tools, data, integration and systems in place to be best in class and deliver the best experience to our customers. The focus of the Marketing Technology Manager will be data, software, compliance and strategy integration to increase efficiency, reduce costs and improve the customer experience with our marketing technology stacks.

When we say It's All About People we mean it. We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you. For this role's duty and responsibility we anticipate that you will be in the office 25% of the time.

A Day In The Life

  • Collaborate and strategize closely with the marketing team and key business stakeholders to ensure technology, data and integrations align with strategic business outcomes and ideal future state.
  • Strategically and collaboratively create marketing automations through enabling technology and unlocking further functionality in existing programs.
  • Work very closely with the Database Marketing team to ensure automated database marketing campaigns are properly supported from a data, integration, compliance, query and SQL standpoint.
  • Manage CRM marketing tech stack to enable data-driven marketing excellence and drive digital transformation.
  • Ensures all marketing tech stacks meet brand guidelines and comply with CASL, CAN-SPAM and other data and privacy regulations.
  • Accountable for ensuring marketing requirements are delivered in partnership with Business Technology. Key stakeholders in developing and maintaining cross-department collaboration.
  • Implements established best practices and identifies opportunities and new strategies/tactics to improve Database Marketing programs.
  • Leads program testing and optimization efforts, product releases, integrations with other platforms and support.
  • Tracks and analyzes all marketing tech stacks against business goals and objectives.
  • Evaluates performance and leads improvements and pivots when needed.
  • Be awesome and have fun

What You Bring To The Table

  • Experience with leading, defining, collaborating, and implementing 1:1 customer messages and journeys across multiple mediums.
  • Experience launching, defining, optimizing and improving marketing technology stacks.
  • A deep understanding of analytics and data-driven campaign management and knowledge of Tableau are considered assets.
  • Respect for, and a history of compliance with CASL, CAN-SPAM and other anti-spam regulations and guidelines.
  • Experience managing and maintaining contact lists, contact deletion strategies and contact frequencies.
  • Exceptional communication skills and extensive technical SFMC and data experience.
  • Familiarity with template design - HTML, CSS, SQL, AMPScript and other data languages.
  • Comfort working within multiple marketing tech stacks, cross-department collaboration and highly technical teams.

Optional/An Asset

  • CDP Experience
  • Expert SQL Skills
  • SFMC Developer Certification

Compensation & Benefits

  • Salary $90-130K per annum (Actual salary offered will be commensurate with education, experience and internal parity).
  • The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 15 times? Take a sneak peek into why that is, here: (YouTube) Check us out on social At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

#1-800-GOT-JUNK?

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