Marketing Technology Manager
1 week ago
Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.
Job Description:
What You Will Be Doing:
-
Subject matter expert on marketing automation, including production execution, lifecycle marketing, analytics and integrations.
- Work alongside the analysts and specialists to ensure accuracy of reporting and data governance programs.
- Crossfunctional collaboration with the commercial and architecture teams on key initiatives such as implementing personalization capabilities and website optimization and tracking.
- Continually create and manage platform performance, including users, roles, workspaces, programs, sync/system errors, forms, landing pages, tracking, automations, segmentation, channel management, retention and privacy policies.
- Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success and other business units.
- Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.
- Stay current with marketing automation best practices, industry standards and compliance.
- Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied functional teams.
- Owning the MarTech vendor relationships and strategic plan for macrolevel maturity, usage and transition.
- Onboarding, training and managing coop students on a rotational basis.
Basic Qualifications:
- Bachelors Degree
Preferred Qualifications:
- 5+ years' experience in marketing automation and CRM integrations.
- Current or recent Marketo Certified Expert certification. Salesforce certification is an asset.
- Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
- Technically capable, excellent communicator, and a desire to improve processes.
- Solution oriented with strong problemsolving skills.
- Understands business requirements and can translate those requirements into technical specifications and business cases.
- Thrives in a fastpaced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks and dependencies.
- Enjoys working in crosscollaborative teams with a strong sense of curiosity and capacity to both learn from and teach others.
- Quick learner with the ability to rapidly correlate new concepts to existing knowledge.
- Able to develop strong working relationships with team members, vendors and partners, and can foster cooperation in nonhierarchical relationships.
- Strong sense of ownership and accountability along with a commitment to delivering highquality technology infrastructure that balances technical and business goals.
We are an Equal Opportunity Employer including disability and veterans.
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