Manager, Marketing Technology

2 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time

Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.


Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.


Job Title
Manager, Marketing Technology (Team 1)

What is the opportunity?


The Manager of Marketing Technology is a solution specialist, reporting to the Senior Manager of Marketing Technology, operating primarily in Salesforce Marketing Cloud and other related marketing technologies.


You will be responsible for all aspects of solution delivery from: reviewing requirements, developing and QAing solutions in Marketing Cloud, to implementation and integrations with other technologies.

Additionally, the Manager also help support with internal processes and best practices.

You will support with the development and implementation of digital marketing initiatives and solutions

What will you do?
Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns/scenarios by leveraging MarTech capabilities

Key activities include:

  • Developing business rules that allow Marketing heads to target high value clients by leveraging client profiles and online behavior improve conversion rates
  • Pilot and implement new MarTech functionality on RBC's online properties.
  • Provide support of MarTech solutions 24/7, especially during upgrade/fixes
  • Effectively communicates and builds rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate.
  • Actively participate in Agile meetings and ensure assigned tasks are completed on time to support project deliverables

What do you need to succeed?

Must-have:

  • Experience and certifications in Salesforce Marketing Cloud (SFMC).
  • Knowledge of other Salesforce products is an asset.
  • Experience in Web programming (e.g. HTML, CSS, XML, JavaScript)
  • Experience in development lifecycle from discovery to implementation
  • Experience in Agile methodologies
  • Experience with SQL development and design skills

Nice to Have:

  • Experience with other Marketing Automation Platforms and batch scheduling tools(Responsys, Marketo, Eloqua etc.)
  • Experience with Software version control and release management and software testing tools and methodologies
  • Different design techniques (e.g. OO. Topdown, structured analysis, componentbased design)
  • Experience in Server Configuration (DNS, SSL)

What's in it for you?


We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.


  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and highperforming team
  • Opportunities to do challenging work

Job Summary

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.

We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.

We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.


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