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Senior Demand Generation Manager

2 months ago

Kitchener, Ontario, Canada Mappedin Full time

We're seeking a Demand Generation Manager to create and execute campaigns that drive customer acquisition and exceed growth objectives.

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors.

As a Demand Generation Manager, you will design and implement targeted marketing campaigns to generate and nurture leads across channels. You will work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.

Your responsibilities will include:

  • Designing and implementing targeted marketing campaigns with content aimed at generating and nurturing leads across channels.
  • Working collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Developing metrics and analyzing campaign performance to continuously improve ROI on marketing spend.
  • Managing SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website.
  • Leading and executing organic and paid social media strategy.
  • Producing video content for case studies, product announcements, podcast episodes, and more.
  • Identifying areas for strong brand positioning and leveraging learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervising demand gen specialist to ensure consistency, high-quality campaign execution, and continuous exchange of knowledge.

You will bring to Mappedin:

  • 5+ years of Demand Generation experience.
  • A growth mindset with an ability to experiment and quickly analyze the potential of the latest tools.
  • Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Exceptional communication and storytelling skills, capable of crafting compelling messages for different audiences.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media.
  • Ideally experienced with using content, CRM, and design tools including Google Suite, Hubspot, Figma, Canva, Final Cut Pro or Adobe Premiere Pro.
  • Experience with live events, conferences, and tradeshows to optimize messaging and activities for lead generation and post-event nurture.
  • Proficiency in pulling reports on specific campaigns and understanding the status of leads in the funnel.
  • Strong understanding of the sales funnel, ICPs, and customer journeys.
  • Project management skills to effectively deliver programs, and create alignment across groups.
  • Meticulous proofreading.

You will collaborate with:

  • Marketing team members for planning and content development, tracking, and optimization of lead flow and nurtures.
  • Sales team and SDRs for alignment on target accounts, lead generation tactics, and surfacing engaged accounts and effective follow-up.
  • Product Marketing for insights on product and industry to inform campaign messaging.
  • Partnership enablement to create demand-generating programs.
  • Customer Success and RevOps to support expansion and tracking opportunities through targeted marketing efforts.
  • Agency partners to plan and execute paid advertising and SEO initiatives.
  • Web Development and Designers in the conception and execution of engaging content.

We move fast and sometimes change directions. We can't always wait for all the information before we try something. If you want to work in a dynamic environment where you can experiment and learn, this might be the role for you.

We value playing for the team and working together to achieve our goals. We're a remote company, but this role may require you to come into the office from time to time. We work flexible hours, have a flexible vacation policy, and provide the hardware or office equipment you require to unleash your potential.

We welcome applications from people with disabilities and provide reasonable accommodations for candidates upon request.