Senior Growth Marketing Lead

Found in: beBee jobs CA - 1 week ago

Toronto, Ontario, Canada Shopify Full time

We're looking for an experienced Growth Marketer to bootstrap key initiatives and get shit done as part of our Lifecycle Marketing team. You'll be joining a team of driven crafters who are committed to pushing themselves out of their comfort zones and thriving on change and chaos. We don't operate on a lot of processes, but we do trade on impact. That means you need to care deeply about what you're doing and be committed to continuously developing your craft.

As a Growth Marketer on Lifecycle Marketing, you'll be responsible for accelerating the success of new and/or existing merchants through continuous data driven optimization of our customer communication channels (email, push, etc.). You'll implement growth strategies, A/B tests, and conversion rate optimizations to drive measurable growth against product and customer level KPIs. You'll also obsess about the customer lifecycle, conducting analyses to better understand the merchant lifecycle and how they use each product line.

We're not just building products for the short-term, we're building products for the long-term to make an impact on the world. That requires an unrelenting pace and resilience to navigate ambiguity. If you're seeking hypergrowth, can solve complex problems, and can thrive on change (and a bit of chaos), then you've found the right place. We're looking for independent thinkers who seek growth, care deeply, but can also accept the bigger picture.

Responsibilities:

  • Develop and implement new campaigns aimed at addressing customer pain points across all stages of the customer journey. Monitor performance of existing campaigns and work with x-functional experts to troubleshoot when necessary.
  • Establish and maintain robust feedback loops between strategy development and marketing execution. This includes conducting A/B testing, generating insightful dashboards, and performing ad-hoc analysis to inform data-driven decision-making.
  • Influence long term growth by conceptualizing and leading cross functional initiatives in partnership with Mar-Tech, Product, Data, and other teams
  • Collaborate closely with cross-functional teams, aligning LCM objectives with overall marketing strategies and providing valuable insights to drive mutual success.
  • Stay updated with industry trends, best practices, and emerging technologies in order to propose innovative strategies and drive continuous improvements in our marketing efforts.
Qualifications
  • 5+ years experience driving measurable impact in a high growth or startup environment, in a marketing or other highly analytical role (e.g. product analytics, finance, etc.)
  • A strategic marketing mind that has the experience and/or skills to go deep on CRM/Email where necessary, but also understands the fundamentals of multiple growth marketing channels
  • Demonstrated track record of successfully leading ambiguous, cross-functional projects in a highly matrixed environment. Able to navigate and coordinate with various teams to achieve project objectives.
  • Passionate about generating actionable insights from A/B tests and large unstructured datasets (knowledge of SQL strongly preferred), obsessed with understanding customer behavior and how to optimize
  • Experience consulting with product, sales and product marketing teams on growth strategies to drive their respective product lines.
  • The ability to blend an analytical, data-first approach to problem solving, the creativity to formulate strategies, and the communication ability to share your vision with stakeholders and secure buy-in.
  • Experience working cross-functionally with mar-tech, analytics/Data Science, and product to drive platform level enhancements which fuel the customer experience.
  • Growth mindset - if I don't know how to do it, I'll learn or figure it out.
Additional Information

All your information will be kept confidential according to EEO guidelines.

Company Description

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