Content Specialist

4 days ago

Regina, Saskatchewan, Canada Conexus Credit Union Full time

Content Specialist sought to craft captivating content that resonates with target audiences, ensuring seamless alignment with brand messaging across multiple platforms.

At Conexus, we're dedicated to empowering our members with insightful content, tools, and expert advice to inspire confidence in their financial decision-making. Our employees are the driving force behind delivering outstanding member experiences, and we're looking for a versatile individual to join our dynamic marketing team.

We acknowledge that our offices and facilities are located on traditional lands of the Cree, Dakota, Dene, Lakota, Nakota, and Saulteaux peoples, as well as the homeland of the Métis.

We're seeking a creative wordsmith with a flair for storytelling to join our team as a Content Specialist. As a key partner on our marketing team, you'll play a crucial role in crafting captivating content that resonates with our target audiences.

Key Responsibilities:
  • Support the development of the annual marketing plan, ensuring alignment with Conexus' overall business objectives, purpose, values, and brand.
  • Plan and maintain a content calendar to ensure a consistent and cohesive content strategy across owned channels.
  • Create unique and impactful written content for various marketing and communication materials.
  • Write and edit long and short-form content for a variety of projects.
  • Proofread content to ensure consistency and accuracy.
Social Media:
  • Develop our social media purpose and strategy in consultation with growth marketing, member experience, brand, and sales teams.
  • Identify and utilize prime channel opportunities for all brands.
  • Deliver engaging and successful social media plans and initiatives.
  • Analyze performance metrics and stay current with social media trends.
Creative Ideation:
  • Generate creative concepts and collaborate on ideas for marketing campaigns.
  • Collaborate with growth and brand marketing teams to brainstorm ideas and develop concepts.
  • Create engaging and relevant content for Conexus platforms.
Research:
  • Conduct research to gather information, statistics, and industry insights to inform content development.
  • Analyze and gain insights to understand our target audience's preferences, behaviors, and needs.
  • Research and interview stakeholders.
  • Coordinate and leverage marketing technology as required.
Requirements:
  • 5+ years of experience in a relevant or related industry.
  • Post-secondary degree in Communications, Marketing, Journalism, English, or a related field.
  • Proven experience in social media management, media relations, public relations, or communications roles.
  • Proven experience as a copywriter, content creator, or related role.
  • Proficiency in using social media platforms, scheduling tools, media monitoring, and analytics tools.
  • Proficiency in research to gather information for content development.
Benefits:
  • Preferred rates for banking needs.
  • Generous vacation benefits.
  • Competitive benefit package options.
  • 7% pension matching after one year of employment.

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