Marketing Team Lead

2 weeks ago

Prince George, British Columbia, Canada College of New Caledonia (CNC) Full time
Posting Details Position Information Job Title Marketing Team Lead EXISTING CNC CUPE Employees:

For all Administrative postings please disregard the following statement. For CUPE postings please refer to Article 9.01 (d) of the CUPE Collective Agreement to ensure you have met the eligibility requirements to apply to CUPE competitions.

Employment Status Full Time Employment Type Leave Replacement Job Summary Under general supervision from the Associate Director, this role is responsible for marketing projects and campaigns across the institution, as well as the day-to-day direction, guidance and support of marketing staff. This person will work closely with department and/or Campus leadership to support their objectives and goals. This position generates and coordinates marketing resources and supports to promote College programs via digital and traditional media. This position liaises with all levels of staff and external vendors to ensure that marketing of programs and College initiatives are provided with current information/data, and in alignment with CNC's strategic enrolment management plan. As the lead, this person will provide senior level marketing expertise to colleagues and projects by coaching, leading, and ensuring quality control on strategy and collateral. Specific Duties
• Oversees marketing and communication plans and campaigns in accordance with the departmental annual marketing strategy and in support of CNC's strategic plan.

• In collaboration with Communications Services Leadership Team, and in cooperation with faculty and staff, supports the development of the overall annual CNC marketing/communications strategy. Provides supervision, direction, guidance and coaching to the marketing staff so that coordinated, efficient and evidence informed strategies are implemented;

• Monitor quality of work performed and productivity marketing staff and provide positive constructive feedback to ensure quality and productivity expectations are achieved.

• Ensures staff receive orientation, on-going training, and instruction on work procedures, policies, and College marketing standards.

• Provides input into and assist with preparing staff appraisals and progress reports.

• Collaborates with the marketing team in developing content marketing strategies and connects with and educates leads and clients in order to improve conversions.

• Develops, creates, and edits content for different marketing and communication purposes.

• Acts as a key contact and maintains ongoing relationships with external vendors to ensure service level agreements are being met.

• Assists in drafting request for proposals (RFPs) and assist in the subsequent management of contracts with successful parties (contractors, vendors, external partners) on behalf of the College.

• Evaluates and execute partnerships, sponsorships and promotion proposals such as hoteliers, radio stations, various media partners, external suppliers, industry partners and community stakeholders.

• Fosters a "service excellence" environment in cooperation with others.

• In collaboration with the Digital and Social Media Officer, oversees CNC's social media accounts in accordance with the College's social media strategy.

• Liaises with internal and external stakeholders on College-branded marketing and communication projects and campaigns.

• Coordinates creative elements for print, digital, and integrated projects consistent with established visual identity, branding, and design standards.

• Oversees project scheduling and budget requirements for marketing material development and production.

• Provides data reports and recommendations to improve overall effectiveness and assists in planning and developing new opportunities for marketing and communication plans, strategies, and reports.

• Follows current marketing trends and industry standards to monitor key industry developments and apply best practices to client marketing initiatives.

• Serves as a representative of Marketing & Communications on various institutional committees.

• Supports internal communications on College wide projects and events.

• You will be part of a team actively engaged in contributing to and accomplishing the vision, mission, and goals of the College and in supporting the aspirations and needs of our learners and communities.

• You will promote a positive work atmosphere and communicating in a professional manner that demonstrates mutual respect with students and colleagues.

• Other duties as assigned by Associate Director or designate. Skills & Qualifications
• Bachelor's degree (or higher) specializing in Marketing, Communications, Business, Public Relations, Journalism, or related discipline.

• 6 years of directly related experience effectively coordinating marketing communications and/or media projects, of which includes at least 3 years in a supervisory role; or an equivalent combination of education and experience may be considered. Band K Grade NA Salary $78,177 per year Location Prince George CNC Campus Prince George Province BC Country Canada Department Marketing & Events Posting Detail Information Posting Number 24-137SP Employee Group Operational Desired Start Date 09/16/2024 Position end date (if temporary or seasonal) 08/31/2025 Additional Appointment Details Number of Hours per week 35 Posting Competition Status Accepting Applications Number of Positions to fill 1 Open Date 09/03/2024 Screening/Close Date 09/10/2024 Remain Open Until Filled No Special Instruction/Details to Applicant Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Are you legally able to work in Canada?
    • Yes
    • No
  2. * Do you have a Bachelor's degree (or higher) specializing in Marketing, Communications, Business, Public Relations, Journalism, or related discipline?
    • Yes
    • In progress
    • No
  3. * What is the highest level of education attained?
    • GED
    • High School Diploma
    • Post-Secondary Diploma
    • Associates Degree
    • Bachelors Degree
    • Red Seal Certification
    • Masters Degree
    • Doctorate
    • Other - Please list in resume
  4. * How many years of experience do you have in this type of position?
    • 0-1
    • 1-3
    • 3-5
    • 5-7
    • 7+
Documents Needed To Apply Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Credentials
  2. Other
  3. Optional Credentials 1
  4. Optional Credentials 2

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