Director E-commerce and Digital Strategy

3 weeks ago

Montreal, Quebec, Canada Reitmans (Canada) LtéeLtd Full time

The Opportunity:

Reporting to the VP of Marketing and E-commerce, you serve as thought leader in aligning digital marketing strategy with business goals and objectives. You act as a resource, advisor, mentor, and evangelist of all things digital. Collaborates with the VP Marketing & E-commerce and cross functionally to develop e-commerce strategy and plans in line with Brand objectives and overall business growth strategy, which delivers a 360-customer experience.

What you do:

  • In collaboration with VP Marketing & E-commerce, determines quantitative and qualitative objectives for web site and elaborates desired experience of web users.
  • Develops annual and long-term plans, sales, profitability and gross margin targets based on e-commerce metrics and marketing objectives. Is responsible for reaching those targets.
  • Working with media agency and/or internal media team, define measurement framework and digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend.
  • Development, coaching and management of online subject matter experts
  • Regular meetings with teams to review results, provide recommendations for future improvements. Look for opportunities to leverage past successes and re-use technology.
  • Oversee the development, management, and optimization of the organic search practice. Ensure brands leverage search practice findings and recommendations.
Qualifications

Who you are:

  • University Degree in a field related to this position. Marketing, Business, e-commerce. Master's degree an asset.
  • Bilingual French and English
  • Minimum 8 years of e-commerce, digital or online marketing experience
  • Understanding of audience building strategies
  • Superior analytic skills, using performance data to optimize current campaigns and identify new opportunities, Experience of using web analytics packages such as Google Analytics essential.
  • Creative thinking and problem solving skills, with the ability to thrive in a fast paced environment and oversee multiple projects at once
  • Experience leading multi-disciplinary team of high-performing individuals
Additional Information

What we offer (Why work with us):

  • Hybrid work
  • A competitive benefits package (Full Time Employees Only)
  • Paid Time Off, Sick Time, Flex Days & Vacation (Full Time Employees Only)
  • Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
  • 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
  • Generous Employee Referral Policy

If this inspires 's talk. Send us your resume today

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

Company Description

Who we are:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

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