Manager, Enterprise Growth Marketing

1 day ago

Toronto, Ontario, Canada Scotiabank Full time

Join a dynamic team as a Manager, Enterprise Growth Marketing and contribute to the success of our Digital Marketing squad.

The Manager, Enterprise Growth Marketing is a key role that requires a strategic thinker to develop and execute holistic paid media programs across multiple digital channels. This includes social, search, and display to drive business growth and revenue.

Key Responsibilities:

  • Be the Paid Media subject matter expert with a deep understanding of digital channels, including social, search, and display.
  • Tie paid acquisition efforts into an overall holistic omni-channel strategy.
  • Stay up-to-date with digital advertising industry trends, best practices, and capabilities.
  • Make recommendations on new ideas and testing opportunities.
  • Identify trends, training, and coaching opportunities for the team to improve their digital buying skills.
  • Lead the development of Paid Media Acquisition strategy across all digital channels to drive business growth.
  • Contribute to overall squad efforts to achieve forecasted sales and revenue goals.
  • Execute paid media strategy in platform, track budgets, and optimize for performance.
  • Manage ad copy creation and ad approvals across all channels.
  • Partner with customer journey managers, content specialists, SEO specialists, and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance.
  • Work with business line partners and squad team members to achieve business objectives.
  • Partner with Analytics team to develop dashboard and verify data.

Requirements:

  • 5-8 years' industry and/or relevant work experience.
  • Experience working in the Affiliate channel.
  • Experience with digital marketing platforms such as Google Ads Manager, Facebook Ads Manager, Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Pinterest Ads Manager, Search Ads 360, Google Looker Studio (formerly Data Studio), Microsoft Power BI.
  • Solid understanding of performance marketing channels, technology, and analytics.
  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Superior writing, research, presentation, and project management skills.
  • Ability to manage, collaborate, and/or influence cross-functional groups, team members, and senior stakeholders.
  • Broad understanding of and passion for the sports and fashion/entertainment industry (an asset).
  • English Language is a must, and French proficiency is an asset.
  • Experience working with International Markets is an asset.

What's in it for you?

  • The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers.
  • A rewarding career path with diverse opportunities for professional development.
  • Internal training to support your growth and enhance your skills.
  • An inclusive working environment that encourages creativity, curiosity, and celebrates success.

Scotiabank is a leading bank in the Americas, guided by our purpose: "for every future". We help our customers, their families, and their communities achieve success through a broad range of advice, products, and services.

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