Growth Marketing Director

2 months ago

Old Toronto, Ontario, Canada Axon Enterprise Inc Full time

About Axon Enterprise Inc:

Axon Enterprise Inc is a pioneering company in the field of brain health, leveraging advanced AI algorithms to develop innovative EEG neurofeedback platforms. Our mission is to enhance mental health practices, optimize sleep, and advance neuroscience development through decentralized research initiatives.

Job Title: Growth Marketing Director

Job Summary: We are seeking a seasoned Growth Marketing Director to lead the optimization and growth of our current acquisition channels and develop new ones. As a key member of our marketing team, you will work closely with the VP of Marketing to drive business growth through data-driven marketing strategies.

Key Responsibilities:

  • Channel Optimization: Manage our channel-specific Ad Agencies and CRO agency to plan, create, optimize, and scale campaigns across all paid marketing channels (search, social, display) as well as test and experiment with new advertising channels.
  • Performance Analysis: Own the ongoing monitoring, analysis, and reporting required on channel performance KPIs. Deliver channel insights to internal team and stakeholders using industry analytics tools.
  • Ad Creative Development: Work closely with our design team to provide data-oriented insights on how to develop and optimize scroll-stopping ad creative and FOMO-inducing landing pages.
  • Lifecycle Journeys: Design lifecycle journeys and strategic touchpoints across all communication channels to reach advertisers with the right message at the right time.
  • Marketing Automation: Work with Product, Engineering, and Customer Success teams to supercharge our marketing automation and create hyper-personalized journeys.
  • Growth Loops: Work with our product team to build growth loops into the Muse core experience.
  • eCommerce Site Optimization: Drive and own eCommerce site optimization including SEO optimization, CRO, landing pages/content tests, Google Analytics reporting, and delivering insights.
  • Content Marketing: Collaborate with the content marketing team to maintain content that builds and nurtures every part of the sales funnel.

Requirements and Skills:

  • 5-7 years' experience in a similar role with a track record of executing successful campaigns backed up by measurable ROI.
  • An excellent communicator who is able to effectively manage and coordinate multiple agencies with direct marketing budgets of >$3M USD to meet performance goals and share multi-channel insights.
  • Creative approach to acquisition, doing more with less.
  • Live and breathe marketing metrics like eCPC, ROAS, CAC, and LTV.
  • Experienced with Facebook, Google, and email marketing, SEO optimization, partnerships, affiliates, and influencers.
  • Bonus: SMS campaign experience.
  • Bonus: Basic SQL skills.
  • Bonus: Front-End Web Development experience (Wordpress & Shopify knowledge a large benefit).

About Us:

We take pride in fostering a performance-driven culture that revolves around innovation, inclusion, and achieving transformative results. We believe in empowering personal growth to not only improve lives but also create positive change in the world. We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment.

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