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Head of Campaign Insights
2 months ago
At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in over 190 markets worldwide. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
We're looking for a seasoned professional to lead our campaign insights team, building our brand and driving consumer-centricity. This role will report to the Director of Consumer Insights, Marketing & Financial Services.
Key Responsibilities:- Lead a global team of insights practitioners, focusing on coaching and development.
- Oversee campaign development research and measurement across various targets and categories.
- Partner with Brand teams to provide thought partnership and consumer-centric recommendations.
- Synthesize and issue best practices and campaign takeaways to drive continuous improvement.
- Present campaign learning, data, and recommendations to Senior Leadership.
- Oversee brand health tracking across markets and workshop findings with Marketing and Product teams.
- Build strong relationships and influence throughout the Growth organization.
- 10+ years of related work experience in a Consumer Insights role, with a passion for brand-building.
- 8+ years leading campaign development research and measurement, including extensive experience managing global qual and quant studies.
- 5+ years in people development, with a focus on coaching and mentoring.
- Positive can-do attitude, with experience working in a fast-paced environment.
- Collaborative approach, with the ability to form strong cross-functional relationships.
- Excellent communication and presentation skills, with experience presenting to Senior-level business partners.
- Curious mindset, with a passion for uncovering the "why" and a deep understanding of consumer behavior.
- Experience connecting the dots from disparate data to drive business growth.
- Expertise in working efficiently and effectively in a highly matrixed Global organization.
- Excellent analytical, decision-making, negotiation, and problem-solving skills.
- Bachelor's Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree or equivalent experience highly desirable.
eBay is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from qualified candidates who share our values and passion for consumer-centricity.
