Vice President, Content Strategy and Insights

3 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time
Job Summary

As a key member of the Client and Marketing Strategy team, the Vice President, Content Strategy and Insights will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally.

Key Responsibilities
  • Work closely with the Global Head of Content Strategy and Insights and members of the Client and Marketing Strategy team to create strategic thought leadership programs and campaigns to support business goals, promote our expertise/capabilities and engage capital markets' clients globally.
  • Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research and more on priority projects and initiatives, as well as targeted client marketing initiatives.
  • Drive and oversee content marketing strategy, planning, development and execution with members of the Content Strategy and Insights team.
  • Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
  • Partner with Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies and execute email nurture campaigns that drive engagement with priority capital markets' client segments.
  • Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships and other key business initiatives.
  • Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives and explore strategic PR opportunities.
  • Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
  • Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.
Requirements
  • BA in Marketing, Communications and/or Business-related degree
  • 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred.
  • Strategic mindset, problem solver with client-focused approach; ability to think creatively and tactically to drive business outcomes; continuous desire to improve, learn, add value.
  • Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership.
  • Strong relationship management, project management and interpersonal skills; ability to work well within and across a team with experience driving results and consensus across a large number of stakeholders.
  • Navigate effectively ambiguous situations and be resourceful and solutions oriented.
  • Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail.
  • Analyze and synthesize data to deliver meaningful insights to drive business decision-making.

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