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Communications and Social Media Specialist

4 months ago

Richmond Hill, Ontario, Canada R.V. Anderson Associates Limited Full time
Communications and Social Media Specialist Sheppard Ave E suite 300, North York, ON M2J 4Z8, Canada Req #571 Wednesday, June 5,

Your difference is the difference

Do you love to develop and share great ideas? Do you believe your insights can drive people forward? Do you appreciate working with others and building on mutual successes? Perfect. We do, too.

As an employee-owned company, we foster a culture where our people can thrive - and by thrive, we mean a place where you can share your ingenuity, express your difference, and grow in your very own way. Whatever your area, no matter your grade, your unique skills and perspective will help drive change from operations to the C-suite, across a wide of range of projects and channels.

Are you ready to build a future that's uniquely yours? Join our award-winning team and make a difference that defines you.

RVA is looking for a talented Communications and Social Media Specialist to join their growing marketing team on a full-time permanent basis.

Duties:

  • Creative writing with an understanding of technical writing.
  • Engage, build, and maintain community management including brand community, connecting brand values, targeted audiences, employees / teams, and stakeholders with brand messaging and external exposure, interacting both online and offline. Create network of loyalists and collaborators and enhance the brand's public perception. Drive engagement, get involved, and perform investigative research and interviewing for content creation / copy development as needed.
  • Create and execute external communications such as social media posts, marcom / PR campaigns, press releases / company news, website news features / profiles / copy, and additional items as needed including but not limited to interviews, blogs, articles, mailers, and media kits. Requires copywriting and /or copy editing.
  • Create and execute internal communications such as marcom portal (intranet) posts / campaigns, communiqués, and all staff messaging. Includes supporting leadership with copywriting and editing communications as needed.
  • Manage and maintain media communications including brand messaging, website and social media accounts and content, calendars, requests, and best practices. Develop improved processes and value add along the way.
  • Work with marketing team in the brainstorming and development of content pertaining to copywriting / editing for marcom assets.
  • Work with leadership in the brainstorming and development of campaigning, sponsorships, and promoting / cross promoting through the creation and execution of strategic communications plans aligned with applicable marcom strategies and programs as well as corporate brand and strategic business plans.
  • Identify and brainstorm media opportunities through the monitoring of marketing provided analytics and research, in addition to communications research and analysis (i.e., monitoring competitor activity, news alerts, public opinion, and social media trends / activities); as well as performing background market and industry research and competitor analysis where needed.
  • Responsible for maintaining positive brand awareness including accurate brand messaging and reputation management ensuring public image remains positive while handling relationship management in media outlets.
  • Develop relationship with media outlets and other key stakeholders for intelligence gathering and interviewing for strategic profiling, spotlighting, sponsorships, and campaigning.
  • Work with leadership, risk, and legal to develop and implement proactive and damage control public relations strategies to shape and protect company image.
  • Working knowledge in Adobe Creative Suite, WordPress and Microsoft Office Suite.
  • Other duties as required.

Qualifications:

  • Relevant (i.e., Communications, English, Journalism, Marketing, Business, New Media, or Public Relations) bachelor's degree (minimum) or equivalent combination of education and experience.
  • 3-5 years of related communications and/or marketing experience required.
  • Industry knowledge and experience would be considered an asset.
  • Excellent writing / copy editing, analytical, and communication skills.
  • Fluency in English.
  • Proficient with Adobe Creative Suite, WordPress and Microsoft Office Suite.
  • Ability to work both independently and collaborate effectively in a team environment.

Your better starts here

We don't settle for less, and neither should you. As it happens, offering great benefits to our people is entirely possible: the numbers work out. Happy teams mean happy clients. It's just that simple. From recruitment to flexibility, learning to leadership, wellness to inclusion, we give our people the tools they need to outperform in their careers and build lasting connections with our clients, our culture, and each other.

  • Competitive compensation packages and performance-based bonuses
  • Health, paramedical, vision, and dental coverage
  • A flexible vacation policy that lets you determine your time off based on your other responsibilities and needs
  • Top-up plans for new and expecting parents
  • Firm-paid holidays, summer and winter breaks, and other leaves of absence that cover everything from extra family time, jury duty, or even completing a degree
  • RVA Group Pension Plan with match
  • Global Travel Assist Program that provides emergency out-of-country medical protection for you and your eligible family members on personal and business trips
  • Access to a variety of free services (e.g., employee and family assistance programs, nutrition advice, caregiver support) and employee discounts (e.g., sports and entertainment tickets, major brands, insurance plans)
  • Flexible and alternative work arrangements around core hours, including telecommuting and work-from-home options

Diversity, Inclusion, and Accommodations:

At RVA, we are committed to fostering a workforce that reflects the diversity of the communities in which we operate. RVA is an Equal Opportunity Employer that considers applicants without regard to age, race, colour, national origin, citizenship, sex, sexual orientation, religion, creed, marital status, disability, or any other protected status. If you require any special accommodations, please advise Human Resources. Any information received relating to accommodations will be treated as confidential.

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