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Content Marketing Manager

3 months ago

ON, Canada Blue J Legal Inc. Full time

Blue J offers the leading solution in generative AI for tax experts. We’re a B2B SaaS company whose customers are accountants and lawyers, and our AI-tax research software is the best in the market.

We are racing ahead with an exciting product development roadmap to continue to delight our customers and to ensure that our users can generate the very best possible tax research answers in the service of their clients in record time.

We have seen significant traction in the market since launching Ask Blue J in 2023, and are expanding our Marketing team to support our growth.

We are currently looking for a Content Marketing Manager to devise and lead content marketing strategy for Blue J’s thought leadership efforts and support content efforts for product marketing, digital marketing, training, etc.

The successful candidate will understand the imperative of building an emotional connection with customers through long form and short form content, and across email, web, paid media, and social media platforms. We are seeking a collaborative, energized individual to build and drive our content marketing program to the next level. If you know how to build programs based on thought-leadership and providing value to niche audiences, want to hear from you

Reporting to our VP, Marketing, the Content Marketing Manager will play a meaningful role in designing, developing, executing, and maintaining Blue J’s content marketing strategy. We’re at an incredibly exciting point in our growth journey, and looking for someone to match our energy as we dominate the tax research market.

You'll get to work closely with and learn from our amazing marketing team of 4, and we are looking forward to everything that we will learn from you

A note on location: We are excited to meet candidates and are grateful for everyone's interest. While this role is listed as hybrid, you'll have the option to go into our downtown-Toronto office, work remotely, or choose a mix of both All applicants must be legally eligible to work in Canada.

What You'll be Doing
  • Leading the development and refinement of content themes, personas, path to purchase, content derivative planning, and content distribution strategy.
  • Taking ownership of each stage of the content development process, from ideation to final delivery.
  • Identifying and advising on content ideas and recommendations through the content development process.
  • Managing the content ideation process, content pitches, and editorial calendar.
  • Writing exceptional content as part of a cross-functional marketing team for a variety of stakeholders and audiences.
  • Interpreting technical information and translating into content that is accessible to a business audience while maintaining accuracy.
  • Creating emotional connections between our brand and our customers through powerful storytelling.
  • Collaborating with the Marketing team, other departments, subject matter experts, and external stakeholders to research and write content.
  • Supporting the Sales team on sales enablement initiatives such as proposals, follow up with potential and current customers, presentations and other marketing materials as needed.
  • Achieving established goals and leveraging defined KPIs to determine the effectiveness of your content.
  • Reviewing content KPIs and developing recommendations for improvements.
  • Researching, monitoring, and staying informed on topics and current business issues related to Blue J’s products and clients, and presenting new content ideas or refreshing content in response to market changes.
  • Researching and leveraging new content marketing and digital marketing tactics and strategies.
  • Assisting in developing and ensuring consistent application of the content development and quality assurance processes.
  • Developing Blue J’s style guide for written guidance across channels.
  • Enforcing Blue J’s corporate brand and visual identity standards, including consistency of tone, look, and feel in design and writing styles.
  • Ensuring consistency in messaging and branding throughout content and communications channels.
  • Working with and managing external service providers, such as agencies and freelance writers, as needed.
  • Additional duties and projects as assigned.
A Bit About You
  • Need to Have
  • You’re an amazing storyteller, with the ability to write for a variety of channels, leveraging key messaging, and determining style and tone to speak to different audiences including customers, partners, media, investors, and employees.
  • You’ve graduated from a post-secondary institution with a bachelor’s degree in Communications, Journalism, English, Commerce, Business Administration, Marketing or a related field, or you have equivalent experience.
  • 5+ years of proven experience performing a similar function in B2B content marketing or communications.
  • Experience working in a similar role in a highly-regulated, complex industry such as legal, accounting, life sciences, medical device, compliance, security and defence, food and beverage, etc.
  • An expert level understanding of a content marketing program, how it evolves over time, and how to manage distribution, syndication, and relevance.
  • You have exceptional English language verbal and written communications skills and equally impressive project management skills.
  • Exceptional writing, proofreading, and editing skills, with strong attention to detail.
  • Ability to create content in a fast-paced environment to respond to changes in the market.
  • Experience working closely with Sales teams to respond to requests for proposals and for sales enablement support.
  • The ability to work with and develop strong relationships with various levels of roles and personas across the company.
  • You are a problem solver who brings fresh, original thinking to company and customer problems.
  • Advanced knowledge of digital content writing best practices (web, social, email, etc) and search engine optimization (SEO).
  • You possess a high degree of emotional intelligence, with the ability to be an effective team-player in a cross-functional environment.
  • Nice to Have
  • Experience working in an agency environment is an asset.
  • Experience with Digital Asset Management systems is an asset.
  • Experience in public and investor relations is an asset.
A Bit About Us
  • We’re well-funded and offer competitive base salaries and stock options. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success.
  • We are taking an exciting, highly anticipated new product into a virtually untapped market at a time when there is a huge amount of buzz around the type of work that we do. You’ll have the opportunity to work at our growing organization, and play a meaningful role in our expansion.
  • We've got great leadership and you'll get to work with and learn from team leaders with a proven track record of success in B2B SaaS and start-up marketing.
  • We’ve got an amazing team. We’re mission-driven and motivated by success, but we’re friendly, we’re collaborative, and we care about each other. We’ve got all the start-up perks you’d expect, and are intentionally building a culture where you can pickleball if you want, feel safe to be yourself at work, and watch your career grow because your team has invested in you.
  • We care about you. You’ll have a healthy work/life balance and colleagues who respect it. We’ve mindfully put together a great benefits package that covers you and your whole family.
The Core Values that Define Our Culture
  • We are customer-focused
  • We put the team interest before self-interest
  • We are pleasant and playful
  • We are open to better ideas
  • We deliver on our promises
  • We solve the toughest problems

We value inclusiveness and diversity and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Interview Process
  • 30 minute meeting with our Chief of Staff and Head of People and Culture, Rose Duggan, for us to learn about your fit for the role, and for you to learn about Blue J and ask any questions.
  • 45 minute meeting with Laura Sweet, our VP of Marketing, to learn about what you'll be doing, for us to understand your experience and your goals, and to ask any questions about life at Blue J
  • 30 minute meeting with Laura Sweet and our Manager, Demand Generation, Jessica Fuentes, to review your portfolio.
  • 30 minute meeting with Ben Alarie, our CEO, to learn about where you fit into our exciting growth plans

All candidates who meet with our team will be given personal feedback if we determine there is not a fit. Rose will be available to chat at any point in the interview process if you have questions or need assistance :)

We are so grateful for your interest in this role We will do our very best to get back to all applicants within 3 weeks.

We look forward to meeting you and learning about how you can help us grow

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