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Digital Strategist

3 months ago

Old Toronto Ontario, CA The Influence Agency Full time
Digital Strategist (Paid Media)Calling all Paid Media marketers Our client, Search + Gather, is a small and mighty marketing agency in the Toronto space, doing incredible work in performance marketing for a wide variety of clients. They’re looking for their next bright mind to join the team as a Digital StrategistAt Search + Gather, Digital Strategists own the success and growth of their clients’ paid media campaigns and form strong, trusting relationships both internally and with clients that help achieve incredible results. To be successful in the role, you should bring 1 or more years of experience in SEM / PPC for paid search and social platforms, digital marketing, tracking and reporting, and client communication. You must also have the drive and passion required to work in an agency setting with lots of moving parts.This is your chance to collaborate with a company that champions your ideas, fuels your growth, and offers an exciting path forward in the world of digital marketing. Keep scrolling for more detailsKey Responsibilities As a Digital Strategist Strategist you will:
  • Work on SEM / PPC for paid ad platforms including Facebook Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, Google Ads and Google Analytics to build new campaigns, optimize existing campaigns and improve performance for various clients.
  • Act as a trusted point of contact for clients to discuss account performance, new ideas and next steps to help them achieve the best return on investment.
  • Develop positive relationships that reflect true partnership in achieving the objectives of the client’s business.
  • Review and analyze campaign performance data (e.g., within Google Analytics (GA4), Salesforce, HubSpot, etc) to develop actionable insights that assist with strategic planning, KPI improvement, and growth.
  • Collaborate with Digital Designers to develop creative ads that speak to the clients' brand and audience.
  • Help to grow startups, scaleups and enterprise clients through clever and strategic digital marketing.
  • Monitor platform updates to anticipate any potential issues for our clients and share these with the team.
QualificationsTo be successful in this role, you should have:
  • 1+ year of experience working on SEM and PPC for paid search and social ad platforms (Facebook Ads, Google Ads, etc) with experience managing campaigns from A-Z including creation, tracking and tagging setup, optimizing budgets, and reporting on campaign performance.
  • Experience managing multiple clients and projects in a data-driven environment.
  • 1+ year of experience using Google Analytics, setting up conversion goals and UTM parameters for tracking.
  • An interest and proactivity in setting up tracking and integrations to collect campaign performance data, including exposure to Google Tag Manager and Facebook Pixels.
Team Member TraitsAs a valued member of a team that cares deeply about growth, culture, and belonging, successful team members will:
  • Adaptability with a strong desire to continuously learn and develop your skills.
  • Drive to continuously grow the S+G client roster and team through providing exceptional customer service with a focus on nurturing relationships and proactive problem solving.
  • An analytical mindset showing accuracy and proficiency with numbers and data, with an ability to build reports and exhibit confidence when presenting findings.
  • Strong organizational and time management skills with the ability to collaborate on multiple projects simultaneously in a fast paced environment with a continued emphasis on project detail.
  • Strong communication skills both internally and client facing with a friendly demeanour and the ability to clearly deliver rationale for strategic approaches.
  • The ability to accept constructive feedback and apply changes where required.
  • Critical thinking skills with the capacity to develop unique approaches to problems and projects.
  • Takes initiative in leveraging continuous learning and resources to keep ahead of industry trends.
Benefits and PerksOur client understands that their people are integral to the success of their business. Here are some things you can expect from them:
  • Remote first work environment, with an office downtown Toronto for flexible collaboration days.
  • Comprehensive colleague benefits including life, health and dental.
  • The opportunity to grow quickly in your role and within the company.
  • Eligibility to participate in team profit sharing
  • A strong emphasis on balancing productivity, collaboration, and FUN
  • 3 weeks of paid vacation, additional time off during major holidays, and flex Fridays (half days)
  • Professional development through online courses, mentorship, learning sessions
  • Fun monthly socials, both virtual and in-person.
  • Team meals and drinks on collaboration days.

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