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Senior analyst, marketing transformation

3 months ago


Kingston Nova Scotia BP, Simonds, Canada Loblaw Companies Ltd - Head Office Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, vient offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

We are seeking a highly skilled and expert Senior Business Analyst to join our Marketing Transformation team to support defining the business needs, mapping process, and use cases to deliver our MarTech roadmap. The candidate will play a crucial role in analyzing and understanding complex business processes, identifying areas of improvement, and providing strategic reporting to enhance operational efficiency and drive business growth. They will collaborate across teams to capture requirements, test technical solutions, conduct and present detailed analysis, assess and report benefits, and translate business needs into actionable solutions. We are looking for an individual who is hardworking, driven, possesses strong analytical, communication and deck building skills, with a deep understanding of business operations, strong time management skills and an ability to prioritize.

Core Responsibilities:
  • Collaborate with partners across the department and company to capture and document business requirements, ensuring a clear understanding of objectives and expectations.
  • Own and lead comprehensive mapping and analysis of existing business processes, systems, and workflows to identify areas for improvement and optimization.
  • Develop and maintain detailed documentation, including business process models, use cases, RACI grids, project charters, workback schedules, and functional specifications.
  • Analyze and interpret complex data sets to identify trends, patterns, and insights that drive informed decision-making.
  • Collect, analyze, and communicate qualitative and quantitative benefits to collaborators throughout all areas of the business.
  • Lead workshops and meetings to drive consensus among team members, ensuring equal participation and valuing diverse viewpoints.
  • Collaborate with technical teams to translate business requirements into technical specifications and ensure successful implementation, considering accessibility and inclusivity in design.
  • Perform user testing from a business perspective and work with technical teams to iterate product launches to deliver to the end stakeholder users in Marketing.
  • Own reporting efforts to supervise and measure critical success metrics and proactively make recommendations to improve performance.
  • Create processes and systems to proactively manage use cases, projects, reporting, and deliverables that build the MarTech roadmap.
  • Prepare presentation decks for executive stakeholders and present analyses and recommendations.
  • Support the Marketing Transformation team with meeting management support, change management plans, analyses, deck preparation, and other ad hoc requests.
  • Collaborate with working teams and leads to ensure successful project delivery, including scope management, timeline adherence, and quality assurance.
Experience:
  • Bachelor's degree in Business Administration, Computer Science, Marketing or equivalent experience is a plus.
  • Proven experience as a Business Analyst, preferably in a senior or lead role, working on complex projects in large organizations, while demonstrating a strong dedication to diversity, equity, and inclusion.
  • Strong analytical skills with the ability to gather, interpret, and analyze sophisticated data sets.
  • Superb communication and interpersonal skills to effectively collaborate with team members at all levels.
  • Proficient in business analysis tools and techniques, such as process modeling, use case development, and requirements gathering along with solid grasp of project management methodologies and practices.
  • Well-versed in Excel, PowerPoint, Word, and other Microsoft Suite products.
  • Experience working in Agile, or Scrum environments is highly desirable.
  • Strong problem-solving abilities and attention to detail.
  • Ability to work independently and lead multiple priorities in a fast-paced environment, while considering the needs and perspectives of others.
  • Experience with Marketing technology platforms i.e. Data platforms (MicroStrategy, Google Looker, SAS, Teradata), CDP, Workfront, Adobe tools, JIRA, Coda, Salesforce marketing cloud, etc.
  • Experience in reporting on success metrics.
  • Professional certifications such as CBAP (Certified Business Analysis Professional) or PMI-PBA (Professional in Business Analysis) are a plus.

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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