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Director, Consumer Digital Product and Shopping Analytics

3 months ago

Old Toronto Ontario, CA Royal Bank of Canada Full time

Job Summary

Job Description

What is the opportunity?

We are seeking a highly motivated Director, Consumer Digital Product and Shopping Analytics that will play a crucial role in optimizing the performance of our Avion Rewards Program. The position involves overseeing digital analytics, data-driven decision-making, and strategic insights related to customer behaviour, product performance, and shopping trends. The ideal candidate will have a strong background in analytics, digital products, commerce, and the ability to lead data-driven growth. The Director will be responsible for leading cross-functional teams and projects to drive business results by collaborating within the broader Loyalty Analytics team and with stakeholders across the Loyalty organization. This role will also help shape the future analytics & insights transformation. As part of the Avion Analytics and Insight CoE (center of excellence) they will be part of the leadership that defines the future analytics roadmap.

The Director, Consumer Digital Product and Shopping Analytics will play a critical role in driving the success of the Avion Rewards Loyalty program by uncovering and providing valuable insight and recommendations based on client behaviour and web traffic. This is an exciting opportunity for someone who is passionate about data analysis, managing high impact projects, and looking for a challenging and rewarding career in a dynamic and fast-paced industry.

What will you do?

Team leadership:

  1. Lead and manage a team of analytics professionals, fostering a collaborative, innovative, and agile culture; develop, maintain, and present reporting and presentation materials to cross-functional teams, including senior management, to communicate insights and recommendations about the customer shopping journey.
  2. Provide guidance where appropriate to advise team on complex data pulls used for analysis and hypothesis testing.
  3. Autonomously collaborate with internal stakeholders, prioritize requests, manage project outcomes, and escalate appropriately.
  4. Manage through change and deliver on process enhancements, scalable analysis, dashboards, and model improvements.

Data leadership:

  1. Provide leadership on utilizing data and statistical methodology to drive testing strategies that will power program growth.
  2. Enhance and build out the toolset for insights to drive automation and self-service.
  3. Analyze customer-level data to understand behaviour, trends, and provide strategic recommendations, including to drive member engagement with shopping and digital properties.
  4. Build, maintain, and improve conversion funnels.

Industry & Product Leadership:

  1. Maintain a deep understanding of our customers, products, and competitive landscape.
  2. Monitor industry trends and innovations and bring new insights and ideas to the team and make recommendations to product owners to improve engagement and offers performance.
  3. Collaborate with product managers to analyze site performance across digital properties (mobile/web).
  4. Develop expertise in using online tools to measure performance.
  5. Create business cases to size and estimate financial impact of program features, experiences, enhancements.

What do you need to succeed?

Must have:

  1. Bachelor’s or Master’s degree in a relevant field (e.g., Business, Mathematics, Statistics, Management Analytics).
  2. At least 7+ years of experience in analytics, preferably in an ecommerce or retail environment.
  3. Proficiency in data tools and data visualization (Python, SQL, Power BI, Tableau, Google Analytics).
  4. Understanding and history of developing testing strategies that drive program growth.
  5. Strong business acumen with ability to bridge between business and technical requirements to drive outcomes.
  6. Proven ability to derive insights from data and communicate those insights effectively to stakeholders at all levels of the organization.
  7. Communication skills (oral and written) with the ability to communicate clearly and concisely to all levels of the company and the ability to synthesize complex data into an easy to digest format.
  8. Adept at presenting to senior leaders (Avion and across P&CB).
  9. Excellent problem-solving skills and ability to work in a fast-paced, dynamic environment.
  10. Self-starter, with the ability to use data for decision making and proactively make relevant recommendations to the business.
  11. Strong attention to detail and ability to manage multiple projects simultaneously.

Nice to have:

  1. Technical expertise with data modelling that supports BI tools.
  2. Data consulting background.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact.

Work in a dynamic, collaborative, progressive, and high-performing team.

Opportunities to do challenging work.

Job Skills: Analytical Decision Making, Analytical Thinking, Analytics Insights, Data Measurement, Data Reporting, Decision Making, Group Problem Solving, Interpersonal Relationship Management, Long Term Planning, Product Services.

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2024-08-12

Application Deadline: 2024-08-26

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients, and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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