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Senior Manager, Loyalty Growth

3 months ago

Old Toronto Ontario, CA Loblaw Digital Full time

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

The Impact You'll Make

As the Senior Manager, Loyalty Growth & Analytics, you will drive customer engagement and product improvement by leveraging your expertise in advanced analytics to derive actionable insights, conduct statistical analysis, and deliver accurate reporting from product and customer data. You will work collaboratively, using your experience in loyalty, product analytics, customer journey analysis, and strategic planning to deliver high-impact customer insights and recommendations that will grow our business. If you thrive at the intersection of data and product, and are passionate about leading a high-performing team, this is the place for you.

What You’ll Do
  • Lead and mentor a high-performing analytics team, fostering a culture of excellence and continuous learning.
  • Act as a subject matter expert on all aspects of Loyalty from a Product Management perspective.
  • Support the strategy, development, execution, and measurement of data-driven product strategies, personalization initiatives, and customer engagement initiatives.
  • Develop and implement strategies to drive customer engagement and growth, using data-driven insights to inform decision-making.
  • Leverage a diverse set of technical tools to derive deep and actionable insights from loyalty, product, and customer data to inform product growth strategies.
  • Scope, develop, and maintain analytical dashboards & reports that contain actionable metrics to monitor product performance and inform strategic decision-making.
  • Forecast, track, and analyze performance to maximize digital conversions and incremental opportunities.
  • Automate and scale processes to improve analytical throughput.
  • Understand and map customer journeys, identifying key touchpoints and opportunities for engagement and improvement.
  • Design and conduct experiments to understand the impact of product changes on customer behavior, using the findings to inform product development and strategy.
  • Collaborate with both technical and non-technical stakeholders, effectively managing priorities and expectations.
  • Develop and implement analytics roadmaps, ensuring alignment with overall business objectives.
Does this Sound Like You?
  • Undergraduate degree in a technical discipline (Mathematics, Statistics, Economics, Computer Science, Engineering etc.) or related experience in a technical field.
  • 5+ years of hands-on experience in an analytical role and proven ability to work with relevant tools (SQL, Python/R, etc.)
  • Ability to generate meaningful customer insights from large volumes of complex data (particularly loyalty and product data).
  • Experience using data analysis and modeling to better understand customer journeys using transactional and behavioral data sets.
  • Proven experience owning and/or contributing to advanced analytics projects and models.
  • Comfortable building compelling dashboards with data visualization tools (Looker, Data Studio, PowerBI, Tableau or similar).
  • Hands-on experience with statistical analysis (Experimental Design, Hypothesis Testing, ANOVA, GLM, etc.)
  • Naturally curious, always looking for the ‘why’ and not afraid to dive deep to get answers.
  • Effective communication skills, and collaborative mindset.
  • Experience with automation of processes or working with data pipelines is an asset.
  • Experience in retail analytics (CRM, Loyalty, etc.) is an asset.

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

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