Execution Excellence Manager Alternative Channels

2 weeks ago

Laval Quebec, Laval region, Canada Bimbo Canada Full time

Execution Excellence Manager Alternative Channels


Location: Laval, QC


Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The company operates 19 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products.


Position Summary

The Execution Excellence, Manager – Alternative Channel (EEM) is a national role responsible for leading the definition and implementation of the national execution strategy and initiatives for the Express and Food Service Channels, including Gas & Convenience stores, Pharmacies, Wholesalers, Restaurants, Hotels, Cafeterias, and other independent accounts, to achieve profitable sales growth, people growth, market share growth, customer relationship and brand health.

Reporting to the National Field Sales Director, Alternative Channel, the EEM builds and implements execution standards, training, merchandising tools, and customer service parameters engaging and empowering cross-functional teams and a network of Independent Operators & Distributors to execute with excellence and deliver on accountabilities.

The primary objective is to positively impact the sales team by leading, developing and motivating them to maximize sales, driving continuous improvement of processes, and shaping future strategy and direction within alternative channels.

The EEM owns the Execution Excellence Playbook-Alternative Channels throughout the regions with the objective of driving growth of our people, our customers, and the business.

By focusing on execution excellence within Alternative Channels, this role is crucial for driving innovation, enhancing customer engagement, and achieving business growth.


Key Accountabilities


Mindsets & Behaviors

  • Foster a collaborative and high-performance culture
  • Understands, embodies, and leads in-store execution best practices and acts upon the vision and values of Bimbo Canada on a daily basis
  • Exemplifies the characteristics of Bimbo Canada and its brands and extend those brand values through daily activities and leadership and interactions to the Commercial Team/Leaders
  • Accountability mindset to develop Key Performance Indicators (KPI’s) to achieve growth and customer development targets
  • Fosters an atmosphere of continuous improvement to include the development of self, teams, and work processes, and takes appropriate actions that result in constructive change
  • Leads and develops the team through a disciplined coaching process


Responsibilities

  • Develop and implement strategies to enhance sales and distribution
  • Collaborate with senior management to align alternative channel strategies with overall business objectives
  • Identify new opportunities for growth and expansion within alternative channels
  • Conduct training workshops for potential onboarding of “New” Express Independent Operators & Distributors
  • Establish and monitor Key Performance Indicators (KPI’s) to ensure high standards of execution
  • Identify and develop best practices and process improvement to optimize channel performance
  • Oversee the integration and performance of various alternative channel customers from a growth and execution stand point
  • Analyze sales data, market trends, and consumer insights to develop commercial execution strategies
  • Conduct training for the Field Sales team
  • Work with Commercial Teams to develop and optimize point-of-sale material inventory and orders (Racks/POS elements/Branding)
  • Work with Marketing & Network Development Teams to elevate brand awareness
  • Collaborate with Customer Business Team (Key accounts) on vision and strategy for express retail banners
  • Develop and implement execution strategies and tactics to develop each point of sale, ensuring a consistent in-store linear-footage growth


Performance Measures and KPIs

  • Sales vs. plan
  • Returns vs. plan
  • POS material execution and inventory, zero waste target
  • Distribution rate of all products
  • Account development achievement vs. goal (i.e. distribution, promotion, merchandising)
  • SOP compliance in the regions
  • Enhance the Brand by representing CBCL with the highest level of professionalism and integrity




Key Behavioral Competencies

  • Sales Leader Core Competencies:

o Ensures professional collaboration with regional Field Sales Team

o Engages and develops Field Sales Team

o Expects ownership and accountability with Field Sales Team

o Provides vision and champions change

o Leads by example/builds credibility

o Solves problems and makes profitable decisions

o Influences and inspires

  • Sales Professional Core Competencies:

o Takes initiative

o Listens actively

o Plans mindfully

o Consumer and customer centric mindset

o Builds relationships

o Drives results

o Communicates to build trust


Key Experience and Education


Ideal Candidate Will Possess:

  • Bachelor’s degree in business administration or related commercial field education
  • 10+ years sales leadership experience, preferably in a CPG with Direct Store Delivery (DSD) and Warehouse/Direct ship model experience
  • Strong analytical and problem-solving skills
  • Demonstrated people and business growth capability
  • Proven ability to coach and lead Sales Representatives and other leaders.
  • Strong communication and inter-personal skills in both, English and French (mandatory)
  • Ability to work cross-functionally and influence stakeholders.
  • The role involves a mix of in-store/market, office-based, and virtual collaboration work. Will require travel as required to meet with stakeholders or to attend industry events.

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