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Market Development Manager

2 months ago

Greater Vancouver Metropolitan Area, CA Adecco Full time

About the Company:

Adecco is actively seeking dynamic and results-driven Market Development Manager for our client, a leader in the consumer goods industry, to drive growth within the Asian channel. Located in Vancouver, BC, this full-time position offers a competitive salary of $90,000 per annum.


About the Role:

The successful candidate will be responsible for developing and executing strategic marketing plans, analyzing market opportunities, and supporting sales initiatives to enhance market share and profitability.


Responsibilities:

  • Develop and execute comprehensive marketing plans and promotional programs to ensure sales growth, gain market share, and enhance profitability.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive impacts.
  • Assist in the planning and implementation of advertising and promotional activities across various channels, including print, direct mail, and online platforms.
  • Coordinate promotional activities with distributors and the sales team, ensuring alignment with marketing objectives.
  • Manage promotional budgets and processes, including credit notes and payments.
  • Develop pricing strategies that reflect market conditions and company goals.
  • Oversee trade shows and distributor events, managing logistics, sales materials, and product demonstrations.
  • Analyze research data from various sources, including AC Nielsen, and provide insights to inform strategy.
  • Support the sales team with presentations, sell sheets, in-store demonstrations, and point-of-purchase materials.
  • Monitor and report on competitor activities and market reactions to advertising and merchandising efforts.
  • Manage purchase orders, track budgets, and oversee the NPD process, ensuring timely execution of new products and initiatives.
  • Lead a Channel Marketing Assistant, guiding them in their tasks related to new product development and customer service.
  • Perform other ad hoc duties as assigned.


Qualifications:

  • Legal eligibility to work and reside in Canada.
  • Bachelor’s degree in Marketing or a related field; MBA preferred.
  • Minimum of five years of experience in marketing, preferably within the consumer goods sector.
  • Proficient in new product processes, packaging design, marketing research, and trade promotions.
  • Strong communication and analytical skills, with the ability to work independently and collaboratively.
  • Fluency in written and spoken Chinese is required.
  • Proficient in Microsoft Office Suite, multimedia graphic design tools, and SAP experience is a plus.


Pay range and compensation package:

Pay Rate: $90k/year. Location: Vancouver, BC Job type: Permanent | Full-time


Equal Opportunity Statement:

Don’t miss out on this Market Development Manager position in Vancouver, BC. Apply now and our dynamic team of recruiters will reach out if you qualify for this role.