Associate Marketing Manager – Performance Marketing

1 month ago


Golden Horseshoe Ontario, CA Woodbine Entertainment Full time

A Storied Past and an Exciting Future

Guided by our Values and Beliefs, Woodbine Entertainment commits to providing an authentic and empowering work experience

As a world-class racing industry leader, we need passionate and exceptional people to join us as we create a sustainable future for horse racing while transforming our sites into premier gaming, recreation, work/life, and entertainment facilities.

Working together as part of a united team, our people play a vital role in creating an exciting future for our company and the sport of horse racing in Ontario. Please reach out if you're ready to embrace change and be part of a new breed of experience while working for one of Canada’s certified Great Places to Work

JOB SUMMARY

Woodbine Entertainment (WE) is on a journey to become a customer-centric marketing powerhouse. We are building a team of brand champions who will aspire to ‘wow every guest’. The WE Marketing Team is accountable for developing and delivering innovative and effective marketing solutions to meet the organization’s strategic imperatives and launch a new breed of experience at Woodbine.

We are seeking a highly motivated Associate Marketing Manager. Reporting to the Director of Marketing, Betting and Digital Experience, the Associate Marketing Manager, Performance Marketing, will play a key role in driving the growth of Woodbine betting by managing and executing promotions, evaluating their effectiveness, and providing recommendations to drive engagement and revenue growth. You will oversee core wagering channels and lead creative briefings to develop impactful marketing campaigns and promotions. This role requires a strategic mindset, analytical skills, and a creative flair to effectively reach and resonate with our target audience.

Promotion Management:
  • Develop and execute promotional campaigns to drive engagement and revenue growth.
  • Collaborate with cross-functional teams to ensure promotions align with business objectives and target audience preferences.
  • Monitor and analyze promotion performance metrics to optimize campaigns for maximum effectiveness.
Evaluation and Measurement:
  • Establish key performance indicators (KPIs) for promotions and programs.
  • Measure and evaluate the performance of promotions against set KPIs.
  • Provide actionable insights and recommendations based on performance analysis to enhance future initiatives.
Creative Briefing and Campaign Development:
  • Lead creative briefing sessions to provide clear direction to internal and external creative teams.
  • Collaborate with designers, copywriters, and other stakeholders to develop compelling and impactful marketing campaigns.
  • Ensure all marketing materials and content adhere to brand standards and messaging guidelines.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2-4 years of experience in marketing, with a focus on promotions, campaign management, and performance analysis.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Creative thinker with a passion for developing innovative marketing campaigns.
  • Familiarity with the wagering industry and understanding of sports betting markets is a plus.
  • Proficiency in marketing analytics tools and platforms.

Join our team and be part of an exciting journey to drive engagement and revenue growth through strategic marketing initiatives in the dynamic world of wagering content channels. Apply now and unleash your creativity while making a meaningful impact on our business success.

#J-18808-Ljbffr
  • Marketing Associate

    1 month ago


    Golden Horseshoe, Ontario, CA United West Mississauga Full time

    UW Mississauga is now hiring a full-time Marketing Associate. 2024 has been a year of growth, and to keep up with the demands of our clients, we must begin searching for the right candidate.Our clients are industry leaders, Fortune 500 companies who are looking for help promoting their brands, services, and products. This is where we come in; our event-based...

  • Marketing Manager

    1 month ago


    Golden Horseshoe, Ontario, CA ATOP Dental Canada Inc. Full time

    $41.00 to $45.00 hourly for 35 hours per weekAnticipated Start Date:As soon as possibleTerms of Employment:Permanent, Full-TimeNumber of positions:1Job requirementsLanguagesEducationCollege/CEGEPExperience2 years to less than 3 yearsSpecific SkillsPlan, direct and evaluate the activities of firms and departments that develop and implement advertising...


  • Golden Horseshoe, Ontario, CA SHU CAKE BOUTIQUE Part time

    Job detailsHere’s how the job details align with your profile.Job typeFull-time, Part-timeShift and scheduleEvening shift, Day shift, HolidaysLocation50 Weybright Court, Scarborough, ONFull job descriptionJob Overview:We are seeking a dynamic Sales Associate to join our team. The ideal candidate will have a passion for sales and customer service. This role...


  • Golden Horseshoe, Ontario, CA Bimbo Bakeries Full time

    Marketing Vice President req39851 Employment Type: Regular Location: ETOBICOKE,ON Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster's, Villaggio, POM, Bon Matin, Ben's, Stonemill, McGavins, Oroweat, Vachon and Takis. The company operates 17 bakeries and...

  • Marketing Specialist

    1 month ago


    Golden Horseshoe, Ontario, CA ASN Plumbing & Heating Full time

    Position: Marketing Specialist Employment Type: Full-Time, Permanent Hourly Wage: $32 per hour Language: English (Professional proficiency required) About Us: ASN Plumbing and Heating: Located at 42 Saskatoon Dr, Etobicoke, ON M9P 2E9, ASN Plumbing and Heating is a premier service provider in the Greater Toronto Area, offering top-notch plumbing and heating...


  • Golden Horseshoe, Ontario, CA H.M.S. Careers Inc. - Hospitality Management Solutions Inc. Full time

    H.M.S. Careers Inc. - Hospitality Management Solutions Inc.2024-08-15This advertiser has chosen not to accept applicants from your region.Director of Marketing: Shape the Future of Our Hospitality BrandAre you a marketing mastermind with a passion for creating unforgettable guest experiences? We're seeking a dynamic Director of Marketing to join our...


  • Golden Horseshoe, Ontario, CA Adecco Full time

    Adecco is actively seeking a dynamic and results-driven Market Development Manager for our client, a leader in the consumer goods industry, to drive growth within the Asian channel. Located in Scarborough, ON, this full-time position offers a competitive salary of $90,000 per annum. The successful candidate will be responsible for developing and executing...

  • Director, Marketing

    1 month ago


    Golden Horseshoe, Ontario, CA EMETemployment Full time

    Director, MarketingBrief Description:Our employer, one of North America's leading Jewish non-profits, works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel, and around the world.We're seeking a talented professional who is creative, knowledgeable, and passionate about the Jewish community for the position of...


  • Golden Horseshoe, Ontario, CA OpTalent | Ontario | Recruitment Full time

    What does one see when looking at a backyard, front porch, or driveway? Our client sees possibilities. Possibilities to build works of art and personal playgrounds. Possibilities to transform imagination into outdoor spaces, creating connections stronger than the concrete underfoot.The hardscape industry is both exciting and dynamic, and our client is...


  • Golden Horseshoe, Ontario, CA Questrade Full time

    Senior Manager, Marketing Operations5700 Yonge St, North York, ON M2M 4K2, Canada Req #2873Friday, August 9, 2024Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward,...


  • Markham, Ontario, I3P, CA Acosta Sales & Marketing Full time

    Sales and Marketing Representative - Bell Markham General Information Company: PRE-CA Location: Markham, Ontario, L6G 1A5 Ref #: M38405 Function: Brand Advocacy & Sales Employment Duration: Full-time Benefits: Premium offers a competitive salary along with a full benefits package including health, dental, vision, life insurance, and vacation for full-time...


  • Old Toronto, Ontario, CA Futuretek Full time

    Location: Concord, Ontario, Canada (In-Office Position)Company Overview: Join our dynamic and innovative gaming company that's passionate about creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming. If you're a highly motivated and...


  • Old Toronto, Ontario, CA Rogers Communications, Inc. Part time

    Manager, Performance MarketingWe are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live...


  • Old Toronto, Ontario, CA Equinix Full time

    Performance Media Marketing Manager Who are we? Equinix is the world’s digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places,...


  • Golden Horseshoe, Ontario, CA Good2Great Solutions Full time

    Good to Great recently expanded within the Concord area and is looking to appoint a handful of talented professionals to join our marketing department. Our Junior Marketing Assistants are responsible for all marketing and field advertising for our telecommunicationsfocused clients. Our company strives for optimal results with our client’s centralized...


  • Old Toronto, Ontario, CA Topinteractiveagencies Full time

    Home » Performance Marketing Coordinator Performance Marketing CoordinatorABOUT THE POSITION:You love performance marketing and you are looking for a company that shares that passion. Here at 6S Marketing, we live and breathe digital marketing and have worked on hundreds of campaigns over the past 17 years. If your passion is to create and manage world...


  • Old Toronto, Ontario, CA Jobber Full time

    Does driving growth at one of Canada’s fastest growing startups excite you? Then Jobber might be the place for you! We’re looking for aPerformance Marketing Manager, SEM to be part of our Demand Generation team. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters,...


  • Old Toronto, Ontario, CA The Influence Agency Full time

    Digital Performance Marketing ManagerThe Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!We’re looking for an experienced Digital Performance Marketing Manager. At our agency, we call them Client Success...


  • Golden Horseshoe, Ontario, CA Fine Sight Solutions Full time

    We are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Full-Time Marketing Assistants continually develop new marketing strategies for our high profile clients within the telecommunications, clean energy, and home delivery industries. We...


  • Golden Horseshoe, Ontario, CA Precise ParkLink Full time

    Company Description:As Canada’s parking and mobility industry leader, Precise ParkLink is a nation-wide managed services and technology firm with more than 1000 employees across Canada, a head office in Toronto, and 17 supporting offices across the country.Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. They...