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Event Director

2 months ago

Calgary Alberta, Calgary region, Canada ESMOS Recruitment Full time

*** B2B Trade Show/Exhibition experience is a must***


****Looking for candidates who are either currently based in Calgary or residing in Canada and prepared to relocate to Calgary***


Job Function:

· Maintain regular contact and visit existing and potential clients to ensure current and new business is developed along with monitoring competitor activity to identify new strategies for the event.

· Seek out, evaluate and develop new business opportunities through organic growth/new product development to maximize revenues and establish / maintain relationships with partners.

· Responsible for converting strategic objectives into tactical plans, and leading the execution of these across sales, marketing, content and operations.

· Work closely with the Sales Director for the commercial management and development of the event to deliver agreed new business and renewal revenue targets within time and cost constraints.

· Support the Portfolio Director to manage and deliver the event P&L.

· Monitor sales performance and track in comparison to forecasts.

· Oversee the development of the marketing strategy & work with the Senior Marketing Manager to improve the overall visitor experience to the event.

· Oversee the operational preparations for the event and ensure that these are delivered to a high standard


Minimum Qualifications and Experience:

· P&L experience mandatory

· Develop sponsorship and branding opportunities within your product location and develop cross product opportunities.

· Ensure the database is managed to maximize its effectiveness and achieve Sales and Sponsorship targets. Appoint and manage Agent network.

· To provide Agent support and information on any new developments, sales tools, marketing opportunities, trend along with achieving new business and ensuring customer retention rates are achieved.

· Communicate business direction to team members through communication channels and manage and develop key stakeholder relationships.

· Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker.

· Establish monthly forecasting process to determine likely show result in budget tracker.

· Oversee the development of the marketing strategy and marketing objectives for the event(s).


Minimum Qualifications and Knowledge:

· 5-7 years’ experience within Events with 2-3 years project management experience

· 3-5 years People Management experience

  • · Full budget control and forecasting experience


*** ONLY shortlisted candidates will be contacted ***