Technical Product Owner-CRM
1 month ago
Mark Anthony Group is one of North America's most successful privately held alcohol beverage companies. We are a leading producer and distributor of fine wine, premium Ready to Drink (RTD) products, and spirits in the Global beverage alcohol industry. We are an innovative and ambitious organization with a successful track record of building successful and disruptive brands, including the iconic Mike’s Hard Lemonade and White Claw.
As the Technical Product Owner – CRM & Data Privacy, you will maximize the value delivered by the team on all Lifecycle, CRM, and Consent Management workstreams. You will manage the product lifecycle, oversee development needs, and be responsible for the successful delivery of digital products, while partnering with the Digital Center of Excellence and other key business partners.
What you'll do:
- Oversee development needs in Lifecycle and Consent Management products including Braze, Active Campaign, Ketch, and OneTrust.
- Manage the entire product lifecycle of the CRM products to build personalized engagement journeys with target audiences that drive business growth.
- Translate business product vision into tangible backlog and create user stories for the development team to act on.
- Work closely with compliance and privacy teams to ensure the product deliverable aligns with legal requirements and business objectives.
- Act as the main point of contact with current and prospective lifecycle and privacy system vendors.
What you have:
- 5+ years of email marketing, consent management, and data acquisition experience.
- 5+ years of agile/product management experience.
- Critical thinking to problem-solve from a technical solutions perspective.
- Bachelor's Degree in a related field.
We are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now
Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada.
We thank all candidates for their interest in MAG, and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
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At Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories, and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback, and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
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