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Strategic Marketing

3 months ago

Old Toronto Ontario, CA AECOM Full time
Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is seeking a Strategic Marketing & Clients Director for our Global Transportation business line.

This position will offer flexibility for hybrid work schedules (to include a combination of in-office presence and virtual/telecommute) to be based from a variety of locations in the US or Canada.

The Global Business Line Strategic Marketing and Clients Director will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy. They will develop and implement measurable, client-focused and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement.

They will be an integral part of both the Global Business Line leadership team and the Enterprise Strategic Marketing team; and be expected to collaborate extensively within those teams, as well as across a global network of teams, liaising with business development leaders, operations and regional marketing teams, reporting into the Chief Marketing Officer and the Global Business Line Leader.

They will be responsible for meeting a series of KPIs, including contributing to the financial success of the Global Business Line.

They will demonstrate a deep understanding and experience of brand, marketing strategy development, strategy delivery, business development, CAM, marketing communications and client experience; in support of the pre-positioning and capture of key pursuits.

They will provide a strong client focus, championing the voice of the client by defining, prioritizing and leading the development of insights, strategies and marketing plans aligned with business and marketing goals.

Responsibilities:
  • Leads the development of insights about AECOM, its environment and its clients that impact the Global Business Line, including NPS, Client Listening, bid feedback and the development of trends through the use of Salesforce, Qualtrics, Insight and desktop research.
  • Promotes a strong client focus and leads marketing strategy formulation. Feeds into business strategy and ensures adequate investment is secured to deliver strategic campaigns.
  • Leads the alignment of the marketing strategy for the Global Business Line, ensuring that plans cover the whole client journey and align with the regional business line plans.
  • Working with the CAMs and the Director of Client Experience, leads the development of the desired client experience in the business line to drive loyalty and client advocacy.
  • Uses a deep understanding of clients to influence how AECOM measures the client experience. Supports the global business line in delivering activities that enhance satisfaction and experience.
  • Supports the development of brand strategy and articulates desired brand positioning in key transportation sectors.
  • Support engagement with key policy makers as part of the overall marketing strategy for the Transportation business line.
  • Supports geopolitical and industry engagement to help shape policy and pre-position AECOM as a leader in the sector and in the pursuit of key projects.
  • Develops pre-positioning strategies to support the capture of identified key pursuits.
  • Collaborating with the regions, develops targeted, pursuit-driven business-line specific campaigns that prove return on investment.
Qualifications

Minimum Requirements
  • BA/BS plus 12 years of relevant marketing experience or demonstrated equivalency of experience and/or education including 4 years of leadership experience.
Preferred Qualifications
  • Formal marketing training or qualification (e.g. CIM).
  • 15 years’ experience in a similar role in a professional services or AEC firm environment, preferably including transportation.
  • Global organization experience preferable but not essential.
  • Proven experience with brand, marketing strategy (development & delivery), business development, and client account management and marketing communications.
  • Experience developing & implementing strategic marketing initiatives and campaigns with a focus on pre-positioning and capture.
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