Programmatic Specialist

2 weeks ago

Toronto Ontario CA, Ontario The Home Depot Canada Full time

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Job Description :

Managing Programmatic Media Campaigns

  • Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
  • Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
  • Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

  • Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
  • Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

  • Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
  • Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
  • Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

Competencies:

  • Action Oriented
  • Collaborates
  • Customer Focus
  • Drives Results
  • Communicates Effectively

Skills:

  • Strong attention to detail
  • Organization
  • Problem-solving
  • Excellent written and verbal communication skills
  • Data Analysis
  • Digital Campaign Management
Hybrid Work:
  • Independent Associate (remote with occasional in-office days for purposeful meetings)

Minimum Years of Work Experience:

  • 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

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