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Programmatic Activation Specialist

1 month ago

Toronto, Ontario, Canada Mediabrands Full time
Job Summary

We are seeking a highly skilled and detail-oriented Programmatic Activation Specialist to join our team. As a key member of our programmatic media team, you will be responsible for developing and implementing efficient programmatic strategies to deliver business results for our clients.

Key Responsibilities
  • Develop and recommend campaign strategies to drive business outcomes
  • Configure and optimize programmatic campaigns in DSPs
  • Ensure best practices and brand safety standards are followed
  • Design and implement audience targeting strategies
  • Recommend and implement site tagging solutions
  • Manage campaign delivery, pacing, and budget
  • Monitor and optimize campaign performance
  • Provide regular reporting and insights on campaign activity
  • Troubleshoot delivery, measurement, and performance issues
  • Reconcile billing and ensure accurate financial reporting
About You

We are looking for a detail-oriented individual with a strong understanding of the programmatic ecosystem and industry trends. You should have a logical thinking process, a focus on campaign outcomes, and excellent communication skills. As a team player, you should be able to work independently and execute tasks without mistakes in a deadline-driven environment.

Requirements
  • Minimum 1 year experience in programmatic media management
  • Good knowledge of planning strategy, digital buying best practices, optimization, measurement, and insight analysis
  • Familiarity with self-serve buying platforms such as DV360, Xandr, The Trade Desk, and Amazon Ads
  • Solid communication skills (verbal and written)
  • Quantitative and analytical skills
  • Office suite fluency, including MS Excel pivot tables and SharePoint
What We Offer

We offer a competitive salary, generous paid time off, a flexible hybrid work model, and a focus on personal development. You will have the opportunity to contribute to our company culture by joining one of our many community-based employee groups. Initiative is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable law.