Paid Media Analyst

3 weeks ago

Toronto Ontario, Ontario, Canada Radiant Systems Inc Full time

Job Title: Marketing Analyst/Manager

Duration: 12 months

Location: Toronto, ON


Job Description:

Responsible for delivery of end-to-end analysis using data, metrics, insights, processes, and tools to achieve outstanding business outcomes on a consistent basis. Core tasks include: Paid Media data analysis, combining different data sources, creating compelling stories to provide insights to Marketing organization.


Key Responsibilities:

• Demonstrate knowledge in the Advertising/Paid Media discipline and data landscape, standardized reporting, experimentation, and analysis to support performance discussions across multiple channels.

• Proactively help the business leverage data and insights to enhance our ability to inform on Paid Media efforts and increase the efficacy of our approaches. Provide rhythm of the business analytics support, actionable insights, and recommendations to optimize Paid Media investments.

• Plans and creates efficient techniques and operations (e.g., inserting, aggregating, joining) to transform raw data into a form that is compatible with downstream data sources, databases, and visualizations. Independently uses software, query languages, and computing tools to transform raw data across end-to-end pipelines. Evaluates data to ensure data quality and completeness using queries, data wrangling, and statistical techniques.

• Identifies data sources and builds code to extract raw data from identified upstream sources using query languages while ensuring accuracy, validity, and reliability of the data across several pipeline components. Contributes to the code review process by providing feedback and suggestions for implementation.

• Execute data analysis using multiple data sets and sources. Lead discussions interpreting results and connecting them to relevant business context. Provide actionable recommendations to optimize business investments in a way that can be repeated and scaled as needed. Define, build, and maintain performance metrics, dashboards, and analysis.


Skills required:

  • Proficiency in Excel, Power Query, SQL or Python
  • Experience with Paid Media data analytics
  • Experience with Adobe Analytics

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