Senior Account Manager

3 days ago

Toronto Ontario CA, Ontario L - founders of loyalty Full time

Senior Account Manager


Our purpose? Enriching life for the many. Together with retailers, we develop campaigns that increase sales while exciting, engaging, and inspiring their customers. Since launching three years ago, L has already acquired some of the biggest names in grocery retail, stretching from Sydney to São Paulo. They include Coles, 7-Eleven, REWE, Intermarché, Esselunga, Conad, Coop and Super Muffato, just to name a few.


L has over 2500 years of experience in the loyalty industry. We use data-led shopper insights to get under the skin of who our target audiences are. This, coupled with an understanding of our clients’ business, allows us to provide tactical loyalty solutions that no other in-store marketing campaign can – increasing visit frequency and basket size, and attracting new shoppers.


Learn more about L below. But first, let’s talk about you.


  • To be successful in this role you will need to:Share our passion for enriching life for the many.
  • Live our values of Entrepreneurship, Accountability, Caring and Sharing.
  • Be an enterprising, eager-to-learn individual who is keen to contribute towards the success of our company.


About your role as Senior Account Manager


In this position, you will be responsible for growing the business through developing trusted relationships with leading retailers. As a key point of contact for our clients, you will be an integral part of building success by delivering innovative tactical loyalty solutions. Based on research and deep consumer insights, you will support the development of sales pitches, offering your clients customised solutions that address their specific business needs. In addition, you will also be involved in the execution of loyalty programs for grocery retailers. More specifically, prior to program launch, you will provide detailed analysis around program projections, forecasting, as well as any preparation work in relations to marketing, in-store communications and logistics. Once the program begins, you will obtain data that will allow you to make adjustments to further enhance the effectiveness of the program and improve shopper experience. You will also be on-hand to support your client throughout the program should issues of any nature arise. A successfully run loyalty program relies on thorough preparation, pin-point accuracy on execution, and more importantly, a consumer-first approach.


About the successful candidate:


  • University or Post-Graduate Degree.
  • 7+ years of account management experience gained from CPG, retail or related industries.
  • A successful track record in retaining and growing accounts through building long term and sustainable relationships.
  • Possesses a consultative mindset with the ability to offer practical and creative solutions.
  • Strong stakeholder management skills and the ability to influence across multiple levels of an organisation.
  • Exceptional communication and problem-solving skills.
  • Detail-oriented and able to work effectively under pressure.


Accountabilities

  • Ownership and responsibility for successful loyalty program execution, implementation & closing running an average of 2-3 programs at the same time.
  • Alignment and timely cooperation between disciplines internally and externally.
  • Managing client relations through excellent project management, clear & timely communication, anticipation, on-site visits and frequent in-person/virtual meetings.
  • Risk management and troubleshooting throughout all stages of program execution.


Responsibilities

  • Program analysis:Program calculation and financial set-up.
  • Program control through analysing and interpreting sales results and program trends.
  • Analyse weekly program results, preparing and providing internal and client reports.
  • Financial closing and evaluation of loyalty campaigns.


Sales support:

  • Support the development and sell-through of new program proposals.
  • Support the internal approval process for new sales opportunities (co-development of client projections and contracts).
  • Develop relationships with key external operational stakeholders.


Client support for program implementation:

  • Development of operational procedures.
  • Coordinate the development and execution of marketing materials/in-store activation initiatives.
  • Manage key external stakeholders to ensure project timelines are met with program marketing requirements.
  • Support the execution of vendor initiatives.
  • Lead program training meetings.


Client support for program execution:

  • Re-forecasting and program fulfilment.
  • Closely collaborate with Operations and Logistics to enhance delivery efficiency.
  • Weekly reporting and program reviews with external and internal stakeholders.
  • Monitor the execution of programs in-field and coordinate store audits to validate compliancy.
  • Account receivables and invoicing, program budget management.
  • Program closure with internal departments.


Key Skills

  • Confident presenter, strong interpersonal communication skills, excellent verbal and written English.
  • Able to strengthen client relationships and navigate through challenges with a customer-focused approach.
  • Strong analytical skills for forecasting and identifying data trends to help guide decision making, with attention to detail.
  • Problem solving and proactivity, ability to anticipate changing circumstances, identify and assess project related risks.
  • Organised and structured, able to manage costs and budgeting
  • Can work well under pressure.
  • Ability to multitask and develop appropriate action plans.
  • Team player and able to work independently.

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