Activation Manager

3 weeks ago

Calgary Alberta, Calgary region, Canada OSL Retail Services Full time

It’s an exciting time to be at OSL Retail Services, working for a people focused company that’s at the top of its game. The momentum we’ve generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us to new heights. And we’re on the lookout for talented people who share our vision and values and want to join us in this journey.


The Company:

OSL (Outsourced Sales Leadership) was established in 2012 in Mississauga, Ontario, to provide clients with customized designed sales solutions in retail, direct sales, merchandising and customer acquisition.


About the role:

At OSL we are excited to partner with The Water Street Collective (TWSC) to develop the Ryde brand in Canada.


At OSL we are looking to recruit an Activation Executive Manager. The Activation Executive Manager will be focused on leveraging both digital and experiential platforms to enhance our brand's presence and consumer engagement. This role requires a blend of creativity, analytical skills, and a good understanding of digital marketing tools and trends, along with strategic and operational planning for activations.


The Activation Executive is responsible for leading and innovating the company's activation efforts, ensuring a cohesive and impactful brand presence both offline and online. The role focuses on strategizing and executing experiential activations, retail engagement, Point of Sale Marketing optimization, and developing guidelines that help boost awareness and brand visibility. Additionally, it involves driving consumer engagement across key channels and building robust marketing financial modelling that will allow us to optimize our efforts as we expand our footprint.


Location: Calgary or Vancouver


What you’ll do:

  • Plan and execute XM events, in-store activations, and consumer engagement, ensuring alignment with brand objectives and deliverables.
  • Optimize retail communication and messaging, building awareness through effective communication frameworks.
  • Design develop POSM that allow chilled and ambient placement, ensuring optimal brand visibility and consistency.
  • Create and establish merchandising guidelines, ensuring global brand integrity.
  • Drive consumer engagement across all channels, with a focus on trial activations whilst leveraging Digital Tools.
  • Identify and develop new channels and grow existing ones to maximize market reach and engagement.
  • Help Support implementation of digital marketing strategies, leveraging tools like Salesforce Service Cloud, Google Analytics and CRM.
  • Manage e-commerce platforms, focusing on enhancing online sales and customer engagement.
  • With external agencies and vendors for executing digital marketing initiatives and leveraging new technologies.
  • Regularly report on campaign performance, providing insights and recommendations for continuous improvement.
  • Take the lead in engaging with the Global Team, ensuring that Canada's Activation implementations align with global objectives. Provide local/global thought leadership to harmonize strategies across.
  • Set high standard of excellence, motivating the agencies to achieve ambitious results.
  • Foster a culture of excellence within the Canadian team by applying best practices in digital marketing and e-commerce, benchmarking against top-notch customer engagement strategies, and providing coaching and development opportunities within the Agile Framework.
  • Encourage continuous learning and application of new strategies and tools, ensuring the team remains at the forefront of digital activation trends.


What you’ve done:

  • Experience in the consumer-packaged goods (CPG) industry or with Natural Health Products (NHPs). This includes familiarity with market trends, consumer behavior, regulatory standards, and product lifecycle management in these sectors. Experience in launching new products, understanding the unique marketing needs of CPG.
  • Small to Mid-Size Agency Experience with a startup mentality and agency Experience in Digital, Social, and Paid Media
  • Experience with Salesforce Service Cloud or similar CRM tools.
  • Strong skills in data analysis, preferably with knowledge of Google Analytics and SQL is a plus.
  • Ability to manage multiple projects simultaneously, Experience in working in Agile methodology is beneficial. Familiarity with tools such as ADO, Trello, Slack.
  • Proficient Use of MS Office
  • Ability to collaborate effectively with global teams, aligning local strategies with global objectives.
  • Excellent communication skills, capable of effectively articulating strategies and insights to both technical and non-technical stakeholders.
  • Strong problem-solving skills, with an innovative and creative approach to overcoming challenges.


What’s in it for you:

  • Competitive base salary $105K plus bonus
  • Vacation plus additional flex days
  • Comprehensive health, dental and life benefits
  • RRSP matching program
  • Training and development opportunities to grow your career
  • Named one of Canada’s Best Managed Companies
  • A supportive workplace culture and work environment
  • Employee development programs


If this sounds like you and you are excited to be a member of our team, please apply now.


We thank all interested applicants; however, only qualified candidates will be contacted. This position requires the successful completion of a criminal background check.


Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.


OSL is committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply.

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