Senior Manager/ Brand Strategy

3 weeks ago

Old Toronto Ontario, CA Lyft Full time

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as Senior Manager, Brand Strategy. In this role, you will amplify the Lyft brand and execute on high-impact brand strategies grounded in consumer insights and cultural moments. Most importantly, you will be a champion of the Lyft brand, developing close relationships with key cross-functional partners to bring the brand to life across all consumer touchpoints.

Responsibilities:
  • Lead high priority integrated marketing efforts to build brand preference for Lyft, spearhead campaign planning, creative brief development, go-to-market planning, and oversight of execution/implementation.
  • Partner with cross functional leaders from various disciplines (eg. media, social / influencers, product marketing, product, analytics) to determine channel strategy, activations, and product integration.
  • Partner with the Product Marketing team on the development and implementation of consumer messages that will pull through brand programs.
  • Partner with the Growth Marketing team to support acquisition efforts that simultaneously build brand preference.
  • Create alignment with key internal partners through consistent communication, and deliver program playbooks that will help extend the brand message among both internal and external partners.
  • Act as the ongoing guardian of the brand, work with internal cross-functional teams and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines.
Experience:
  • 7+ years of brand marketing experience with 2+ years of leadership experience.
  • Experience working with product managers and/or product marketers, specifically driving towards infusing brand into the product experience.
  • Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief.
  • Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact.
  • Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships.
  • Inspires creative thinking and a “make it happen” mindset at all levels within their organization.
  • Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments.
Benefits:
  • Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits.
  • Family building benefits.
  • Access to a Health Care Savings Account.
  • In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service.
  • 4 Floating Holidays each calendar year prorated based off of date of hire.
  • 10 paid sick days per year regardless of province.
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

#J-18808-Ljbffr

  • Senior Media Manager, Brand Operations

    1 month ago

    Old Toronto, Ontario, CA Procter & Gamble Full time

    ```html Description P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building industry leading media expertise, capabilities, and go to market strategies that drive media enabled growth across the P&G brand portfolio. Brand Operations works in close collaboration with P&G Canadian brand...

  • Senior Director, Brand

    1 month ago

    Old Toronto, Ontario, CA Lyft Full time

    At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization. Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed...

  • Senior Director/ Brand

    3 weeks ago

    Old Toronto, Ontario, CA Lyft Full time

    At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization. Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed...

  • Brand Manager

    1 month ago

    Old Toronto, Ontario, CA Accoravillage Full time

    Brand ManagerBrand Leadership:Further elevate LG’s brand profile in Canada.Effectively market LG’s products to defined target segments.Develop plans to leverage existing or potential opportunity Partnerships consistent with the LG brand.Establish and communicate LG objectives in Canada so that there is shared, company-wide alignment on success...

  • Senior Director, Brand Toronto, ON

    3 weeks ago

    Old Toronto, Ontario, CA Ensemble Travel Group Full time

    Ensemble Travel Group is a leading travel agency consortium of top-tier agencies throughout the U.S. and Canada that was established in 1968. Acquired by Navigatr Group in June 2022, Ensemble provides members with access to exclusive offers, unique hosted tours, partnerships and superior marketing opportunities with best-in-class suppliers, and proprietary...

  • Senior Manager, Strategy

    1 month ago

    Old Toronto, Ontario, CA Scotiabank Full time

    Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.The Scotiabank Strategy team is a growing, high performing team consisting of top talent that develops and executes strategy at an enterprise and business line level for Canada’s leading international bank. The team works closely with senior management,...

  • Senior Manager, Strategy

    3 weeks ago

    Old Toronto, Ontario, CA Scotiabank Full time

    Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.The Scotiabank Strategy team is a growing, high performing team consisting of top talent that develops and executes strategy at an enterprise and business line level for Canada’s leading international bank. The team works closely with senior management,...

  • Senior Brand Marketing Manager

    1 month ago

    Old Toronto, Ontario, CA Relay Financial Full time

    Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on...

  • Brand Marketing Manager

    1 month ago

    Old Toronto, Ontario, CA LG Full time

    Brand Marketing Manager, Emerging Products Tuesday, April 23, 2024 As an industry expert, the Emerging Products Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division’s short and long-term business objectives. ...

  • Senior Brand Manager

    4 weeks ago

    Markham, Ontario, I3P, CA Sofina Foods Inc Full time

    Position Summary: Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross-functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with...

  • Senior Brand Manager

    4 weeks ago

    Markham, Ontario, I3P, CA Sofina Foods Full time

    Position Summary:Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross-functional teams to recommend marketing strategies, develop tactical plans, and execution guidelines. Works with...

  • Senior Strategist

    4 weeks ago

    Old Toronto, Ontario, CA Integral Senior Living Full time

    Who Are We?T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the...

  • Senior Brand Manager

    1 month ago

    Markham, Ontario, I3P, CA Accoravillage Full time

    Tuesday, August 13, 2024Position Summary:Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross-functional teams to recommend marketing strategies, develop tactical plans, and...

  • On-Campus Brand Ambassador/Promo Model

    1 month ago

    Old Toronto, Ontario, CA Brand Momentum Full time

    About Us Brand Momentum is looking for student Influencer/Brand Ambassadors in Toronto for two of our clients. Overview: We are looking for energetic and outgoing individuals to join our marketing team as Campus Guerilla Sampling Ambassadors. This role involves engaging with students on campus to promote and distribute samples of our product/service. You...

  • On-Campus Brand Ambassador/Promo Model

    1 month ago

    Old Toronto, Ontario, CA Brand Momentum Full time

    About Us Brand Momentum is looking for student Influencer/Brand Ambassadors in Toronto for two of our clients. Overview: We are looking for energetic and outgoing individuals to join our marketing team as Campus Guerilla Sampling Ambassadors. This role involves engaging with students on campus to promote and distribute samples of our product/service. You...

  • On-Campus Brand Ambassador/Promo Model

    1 month ago

    Old Toronto, Ontario, CA Brand Momentum Full time

    About Us Brand Momentum is looking for Brand Ambassadors/Promo Models in Toronto for four of our clients. Overview: We are looking for energetic and outgoing individuals to join our marketing team as Campus Guerilla Sampling Ambassadors. This role involves engaging with students on campus to promote and distribute samples of our product/service. You will be...

  • Senior Analyst, Commercial Strategy

    1 month ago

    Old Toronto, Ontario, CA Pernod Ricard España SA Full time

    Senior Analyst, Commercial Strategy & PerformanceCompany Name: Corby Spirit and Wine LimitedLocation: Toronto, ON, CanadaAs Senior Analyst, Commercial Strategy & Performance in the Commercial Centre of Excellence (Commercial CoE), your role will support Corby in its ambition to profitably beat the market through ongoing analysis of our Commercial performance...

  • Assistant Brand Manager

    4 weeks ago

    Old Toronto, Ontario, CA Chad Management Group Full time

    Participate in the development and execution of the company brand(s), including brand marketing, trade marketing strategies and programs, as well as provide market analysis to enhance brand share and positioning.Key Responsibilities:Take a lead role in the day to day management for key executional elements of all brand campaign projects including Media,...

  • Senior Manager, Digital Data Strategy

    3 weeks ago

    Old Toronto, Ontario, CA McDonald's Corporation Full time

    Company Description:At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper...

  • Counsel (Manager), Generalist & Brand Rights Protection - Canada

    1 month ago

    Old Toronto, Ontario, CA Conduct Detrimental LLC. Full time

    Counsel (Manager), Generalist & Brand Rights Protection - Canada Provide legal advice, guidance, and support on a wide range of legal matters related to the FIFA World Cup 2026, including contracts, compliance, intellectual property, regulatory issues and access to information requests.Review, draft, and negotiate various agreements, contracts, and legal...